There's a new president atop the nation's largest Budweiser distributor. Silver Eagle Distributors LP named Bob Boblitt as president, according to a release. John Nau will hand over the president title but continue to serve as CEO and chairman of the company. Boblitt's previous title was executive vice president and COO, according to LinkedIn, and he'll keep the COO title. “Bob has been a steadfast business partner to me and my family, and I am confident that with his leadership the company will…
Reported by bizjournals 9 hours ago.
Silver Eagle names new president
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5 Beginner Search Engine Optimization Hacks For Small Business Owners
There's no denying that Search Engine Optimization, commonly referred to as SEO, is a key skill to learn if you want to increase your small business's odds of being found online by potential customers. The higher your business ranks for keywords in your industry, the more customers will find your product--in fact over 70% of traffic for a keyword is generated through the top 5 SEO results.
While you could hire a digital marketing firm to assist you, there are some very simple things you can do to improve your website's search ranking yourself at a fraction of the cost--and with similar results. Here are 5 things you can do right now to make sure your website is easily found on search engines like Google, Bing, and Yahoo.
*Site Audit*
A site audit, put simply, assesses the present health of your site in terms of Search Engine Optimization. An audit tells you how easily your site can be found right now, so that you can pinpoint what you should optimize for better results in the future. This is the first step toward improving your search engine rankings.
During your site audit you should consider things like site and url structure, keywords, title tags, and inbound links. This guide from DigitalMarketingPro.net and this one from Reliablesoft.com are great for beginners--both include easy-to-understand checklists that will guide you through the process. Once your site is in a good spot technically, you can begin to build upon what you have.
*Internal and External Linking*
Getting links from other websites signals to search engines that your site is reputable and producing quality content. If your site is not being linked to, one of the fastest ways to improve SEO is to earn links from sites with high domain authority--this can be achieved in several ways.
One of my favorite tools for earning relevant links that convert is through Help a Reporter Out, or "HARO" as it's called within the industry. This site exists to bring journalists and sources together, and makes it possible for your brand to appear on sites like Huffington Post, Forbes, USAToday, and many others. It's free to sign up, and you'll receive 3 emails a day with dozens of queries, some of which might be a perfect fit for your small business. Respond with a qualified, concise pitch, and you may land your brand on a major publication and earn a backlink to your website.
You can also gain links by creating sharable content like infographics, videos, interactive maps, and exclusive studies. Some marketing agencies may offer to purchase links to your website in bulk, but these links are generally low-quality and do more harm than good for your site. Track your links for free using Google Analytics, or try some of these SEO tools that offer more in-depth information.
It's also important to place internal links within your website to aid in site navigation and distribute the value of your links throughout the site. For instance, it's smart to place links to sales pages that will convert within your best-performing content--like an infographic or blog post. Make sure that when you link internally it's helpful and natural--not spammy. Check out KissMetrics' Commandments of Internal Linking to get a better idea of how to effectively place internal links for better SEO.
*Video and Social Media*
Google and other search engines are increasingly looking to shareable content, like social media and video, to lend credibility to websites. If you search for many popular brands, their Facebook, YouTube, and LinkedIn accounts often show up first in search. Your small business could be losing out on valuable traffic if you're not populating social feeds with content that helps and entertains your customers.
Video is especially gaining popularity, and will likely play a large role in SEO in the future. While it can be intimidating to incorporate an SEO strategy for video, free services like Instagram Video and Facebook Live make it pretty easy to share short videos with your customers and enrich your website with video content.
Social Media also affects SEO, so make sure you are posting to your accounts regularly, sharing your most popular content, incorporating engaging content from other brands and interacting with customers in meaningful ways. Not only are your social feeds likely to be the first search result for your brand, but many journalists also take cues from what's trending on social media when they decide what to cover. If your content gets noticed on social, it could lead to quality backlinks for your site.
*Mobile Optimization*
According to eMarketer, by 2017 over half of digital buyers in the country will use a smartphone to complete a purchase. Consumers also often use their smartphones to locate and research local businesses. Search engines want to guide users to the most helpful result.
If your site is not optimized for mobile, you could be missing out on potential customers and negatively impacting SEO.
If you aren't sure if your site is optimized for mobile, use Google's Mobile Friendly Test. If your site isn't optimized, there are some tweaks you can make yourself if you're on a budget and can't afford to hire a designer and developer. Or, you can hire a professional to implement responsive design or create a separate mobile version of your site. Either way, it's definitely worth it to make sure your website looks slick on mobile devices.
*Local Search*
If your small business is local and has a brick-and-mortar location, listing it on online business directories is key for the health of your website. This is especially true of the online directories of the search engines you're trying to rank with, like Google, Yahoo, and Bing, which all offer free business listings. If you aren't sure where to begin, or how to list your business, try following this guide from VerticalResponse.
Search Engine Optimization can seem intimidating for the layman, but there are tons of free resources online to help you improve the health of your small business website. These 5 simple hacks are a great place to start the process, especially if you're working with a limited budget.
-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website. Reported by Huffington Post 8 hours ago.
While you could hire a digital marketing firm to assist you, there are some very simple things you can do to improve your website's search ranking yourself at a fraction of the cost--and with similar results. Here are 5 things you can do right now to make sure your website is easily found on search engines like Google, Bing, and Yahoo.
*Site Audit*
A site audit, put simply, assesses the present health of your site in terms of Search Engine Optimization. An audit tells you how easily your site can be found right now, so that you can pinpoint what you should optimize for better results in the future. This is the first step toward improving your search engine rankings.
During your site audit you should consider things like site and url structure, keywords, title tags, and inbound links. This guide from DigitalMarketingPro.net and this one from Reliablesoft.com are great for beginners--both include easy-to-understand checklists that will guide you through the process. Once your site is in a good spot technically, you can begin to build upon what you have.
*Internal and External Linking*
Getting links from other websites signals to search engines that your site is reputable and producing quality content. If your site is not being linked to, one of the fastest ways to improve SEO is to earn links from sites with high domain authority--this can be achieved in several ways.
One of my favorite tools for earning relevant links that convert is through Help a Reporter Out, or "HARO" as it's called within the industry. This site exists to bring journalists and sources together, and makes it possible for your brand to appear on sites like Huffington Post, Forbes, USAToday, and many others. It's free to sign up, and you'll receive 3 emails a day with dozens of queries, some of which might be a perfect fit for your small business. Respond with a qualified, concise pitch, and you may land your brand on a major publication and earn a backlink to your website.
You can also gain links by creating sharable content like infographics, videos, interactive maps, and exclusive studies. Some marketing agencies may offer to purchase links to your website in bulk, but these links are generally low-quality and do more harm than good for your site. Track your links for free using Google Analytics, or try some of these SEO tools that offer more in-depth information.
It's also important to place internal links within your website to aid in site navigation and distribute the value of your links throughout the site. For instance, it's smart to place links to sales pages that will convert within your best-performing content--like an infographic or blog post. Make sure that when you link internally it's helpful and natural--not spammy. Check out KissMetrics' Commandments of Internal Linking to get a better idea of how to effectively place internal links for better SEO.
*Video and Social Media*
Google and other search engines are increasingly looking to shareable content, like social media and video, to lend credibility to websites. If you search for many popular brands, their Facebook, YouTube, and LinkedIn accounts often show up first in search. Your small business could be losing out on valuable traffic if you're not populating social feeds with content that helps and entertains your customers.
Video is especially gaining popularity, and will likely play a large role in SEO in the future. While it can be intimidating to incorporate an SEO strategy for video, free services like Instagram Video and Facebook Live make it pretty easy to share short videos with your customers and enrich your website with video content.
Social Media also affects SEO, so make sure you are posting to your accounts regularly, sharing your most popular content, incorporating engaging content from other brands and interacting with customers in meaningful ways. Not only are your social feeds likely to be the first search result for your brand, but many journalists also take cues from what's trending on social media when they decide what to cover. If your content gets noticed on social, it could lead to quality backlinks for your site.
*Mobile Optimization*
According to eMarketer, by 2017 over half of digital buyers in the country will use a smartphone to complete a purchase. Consumers also often use their smartphones to locate and research local businesses. Search engines want to guide users to the most helpful result.
If your site is not optimized for mobile, you could be missing out on potential customers and negatively impacting SEO.
If you aren't sure if your site is optimized for mobile, use Google's Mobile Friendly Test. If your site isn't optimized, there are some tweaks you can make yourself if you're on a budget and can't afford to hire a designer and developer. Or, you can hire a professional to implement responsive design or create a separate mobile version of your site. Either way, it's definitely worth it to make sure your website looks slick on mobile devices.
*Local Search*
If your small business is local and has a brick-and-mortar location, listing it on online business directories is key for the health of your website. This is especially true of the online directories of the search engines you're trying to rank with, like Google, Yahoo, and Bing, which all offer free business listings. If you aren't sure where to begin, or how to list your business, try following this guide from VerticalResponse.
Search Engine Optimization can seem intimidating for the layman, but there are tons of free resources online to help you improve the health of your small business website. These 5 simple hacks are a great place to start the process, especially if you're working with a limited budget.
-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website. Reported by Huffington Post 8 hours ago.
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Apple Offers Anti-Trump App Allowing Voters To Trade Votes
At a time rife with speculation that the presidential vote on Tuesday may be rigged or tampered, we find it troubling - not to mention illegal - that Tim Cook has allowed the Apple store to distribute an app called *#NeverTrump* created by Trimian, whose mission statement is "Red or Blue, we must all unite to defeat Trump this election. Let's ensure Hillary wins in swing states, and make sure third-party votes count."The app allows potential voters to trade votes, boosting Hillary's support in swing or battleground states, while 3rd party candidates get more (meaningless) support in blue states.
Vote Trading, also known as vote swapping or vote pairing, is the practice of voting for or against another person's bill, position on a more general issue, or favored candidate in exchange for the other person's vote for or against a position, proposal, or candidate that one supports.
As the App explains:
*We match Hillary voters in blue states with third-party voters in swing states to help them trade votes. *Hillary gets more swing votes and third-party candidates get their votes counted.
· Find vote trading matches and get comfortable, before agreeing to the trade
· Optionally connect with Facebook or LinkedIn to increase confidence in the trade.
· Group Chat across members helps coordinate, evangelize and match
· Help others channel their frusration positively. Spread the word and help save America
Below are screenshots from the app:
This app is offered for free to use "for any Democrat, Republican, Independent, Libertarian, Green Party or anyone against Donald Trump for this 2016 US Presidential Election. Whether you are for Hillary Clinton, Gary Johnson or Jill Stein, let's agree on one thing: Never Trump."
Below is an image of the iTunes page for this app which is in clear violation of countless legal and ethical regulations, somehow snuck by both the Apple iTunes team, as well as the Federal Election Commission. Reported by Zero Hedge 8 hours ago.
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Adolfson & Peterson Construction Achieves CHASE Level 2 Award
For 13-years in a row, Adolfson & Peterson Construction (AP) has received Construction Health and Safety Excellence (CHASE) Minnesota – Level 2 Certificate of Achievement from the partnering program of Association of General Contractors of Minnesota (AGC of MN) and the Minnesota Occupation Safety and Health Division (MNOSHA) of the Minnesota Department of Labor and Industry. AP has been a company partner in this program since 2003.
Minneapolis, Minnesota (PRWEB) November 04, 2016
For 13-years in a row, Adolfson & Peterson Construction (AP) has received Construction Health and Safety Excellence (CHASE) Minnesota – Level 2 Certificate of Achievement from the partnering program of Association of General Contractors of Minnesota (AGC of MN) and the Minnesota Occupation Safety and Health Division (MNOSHA) of the Minnesota Department of Labor and Industry. AP has been a company partner in this program since 2003.
The CHASE program, originated in 2002 as a partnership between MNOSHA and AGC of MN, was designed to recognize AGC member contractors for their safety programs and performance. Level 2 replaces the previous White Level and is geared towards AGC members who desire recognition for having a more comprehensive safety program. In order to achieve Level 2 status, AP has annually completed the following requirements: develop and implement a comprehensive written safety and health program; employ a safety and health program administrator; conduct an orientation for all new employees in the safety and health programs of the company; weekly employee safety meetings; weekly site safety inspections; develop, a prohibited substance policy and testing program; a six-foot fall-protection policy; no willful violations within the past three years; no repeat violations within the past three years; no fatalities/catastrophes with violations within the past three years; qualifying inspection by AGC of MN representative(s); employee involvement in the safety and health program; maintain a total case injury/illness incidence rate (three-year average) below Bureau of Labor Statistics (BLS); OSHA 10-hour course for all field supervisors; and submit annual activity report to AGC of MN.
Safety Philosophy: Incident and Injury Free (IIF) Workplace
No incident or injury is acceptable, ever. AP embraces an Incident and Injury Free (IIF) safety culture. IIF is a culture of personal leadership where individual and collective responsibility creates an environment where incidents and injuries are unacceptable. We accomplish this by creating a culture where our employees and those of our subcontractors have a high level of care and concern for their fellow workers. All AP employees are committed to a personal responsibility for keeping our workplace incident and injury free. We believe everyone should go home safely at the end of the day to their family and friends.
AP’s commitment to safety is reflected in the success of being recognized by OSHA as one of the safest companies in the construction industry and continually providing lower than industry average EMR ratings year after year.
About AP
Adolfson & Peterson Construction is a U.S.-based, privately held firm that is consistently ranked among the top 50 construction managers and general contractors in the nation. Founded in 1946, the company has built longstanding commitments to the regions in which it operates and is known nationally for its innovative and collaborative approaches within the building industry. Adolfson & Peterson Construction serves the education, healthcare, commercial, municipal, senior living, and secure facility market segments from its offices in Dallas, Denver, Minneapolis, Phoenix and Charlotte. For more information, visit http://www.a-p.com and follow us on Facebook, LinkedIn and Twitter. Reported by PRWeb 8 hours ago.
Minneapolis, Minnesota (PRWEB) November 04, 2016
For 13-years in a row, Adolfson & Peterson Construction (AP) has received Construction Health and Safety Excellence (CHASE) Minnesota – Level 2 Certificate of Achievement from the partnering program of Association of General Contractors of Minnesota (AGC of MN) and the Minnesota Occupation Safety and Health Division (MNOSHA) of the Minnesota Department of Labor and Industry. AP has been a company partner in this program since 2003.
The CHASE program, originated in 2002 as a partnership between MNOSHA and AGC of MN, was designed to recognize AGC member contractors for their safety programs and performance. Level 2 replaces the previous White Level and is geared towards AGC members who desire recognition for having a more comprehensive safety program. In order to achieve Level 2 status, AP has annually completed the following requirements: develop and implement a comprehensive written safety and health program; employ a safety and health program administrator; conduct an orientation for all new employees in the safety and health programs of the company; weekly employee safety meetings; weekly site safety inspections; develop, a prohibited substance policy and testing program; a six-foot fall-protection policy; no willful violations within the past three years; no repeat violations within the past three years; no fatalities/catastrophes with violations within the past three years; qualifying inspection by AGC of MN representative(s); employee involvement in the safety and health program; maintain a total case injury/illness incidence rate (three-year average) below Bureau of Labor Statistics (BLS); OSHA 10-hour course for all field supervisors; and submit annual activity report to AGC of MN.
Safety Philosophy: Incident and Injury Free (IIF) Workplace
No incident or injury is acceptable, ever. AP embraces an Incident and Injury Free (IIF) safety culture. IIF is a culture of personal leadership where individual and collective responsibility creates an environment where incidents and injuries are unacceptable. We accomplish this by creating a culture where our employees and those of our subcontractors have a high level of care and concern for their fellow workers. All AP employees are committed to a personal responsibility for keeping our workplace incident and injury free. We believe everyone should go home safely at the end of the day to their family and friends.
AP’s commitment to safety is reflected in the success of being recognized by OSHA as one of the safest companies in the construction industry and continually providing lower than industry average EMR ratings year after year.
About AP
Adolfson & Peterson Construction is a U.S.-based, privately held firm that is consistently ranked among the top 50 construction managers and general contractors in the nation. Founded in 1946, the company has built longstanding commitments to the regions in which it operates and is known nationally for its innovative and collaborative approaches within the building industry. Adolfson & Peterson Construction serves the education, healthcare, commercial, municipal, senior living, and secure facility market segments from its offices in Dallas, Denver, Minneapolis, Phoenix and Charlotte. For more information, visit http://www.a-p.com and follow us on Facebook, LinkedIn and Twitter. Reported by PRWeb 8 hours ago.
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Pharmaceutical Returns Provider, Guaranteed Returns®, is a Proud Sponsor and Participator in the Long Island Fight for Charity Event
GRx, Leading Pharmaceutical Returns Company, sponsors Long Island Fight for Charity Event
Holbrook, New York (PRWEB) November 04, 2016
Pharmaceutical Returns Provider, Guaranteed Returns®, is excited to sponsor and participate in one of Long Island’s largest and most anticipated charity events, the 13th Annual Long Island Fight for Charity. The main event will take place on November 21st at the Hilton Long Island in Melville, NY.
This year GRx will be represented in the boxing ring by Edison Lucero. Edison has been with GRx since 2007 and is currently their Assistant Manager in the Control department. “I’ve always wanted to contribute towards a charity event of this magnitude that helps people in time of need. My parents instilled the value of giving to others, especially when people have gone through tough times,” said Edison Lucero.
Proceeds from this highly successful fundraiser will be donated to The Long Island Community Chest and other local charities which help individuals and families in need. GRx, a 30-year old Long Island based company, is proud to support this hometown event and is thrilled to be able to give back to the local community.
About Guaranteed Returns®
For over 25 years, Guaranteed Returns® has provided pharmaceutical return services to hospital, government, independent retail, chain-store, LTC, Mail-Order and clinic pharmacies. Local GRx On-site service representatives are highly valued by customers for their professionalism, trustworthiness and for "going above and beyond." Business review consultations, inventory management assistance and unbeatable customer service are just a few of the attributes that customers say sets GRx apart.
Contact Guaranteed Returns® at 1-800-473-2138, or on LinkedIn. Reported by PRWeb 8 hours ago.
Holbrook, New York (PRWEB) November 04, 2016
Pharmaceutical Returns Provider, Guaranteed Returns®, is excited to sponsor and participate in one of Long Island’s largest and most anticipated charity events, the 13th Annual Long Island Fight for Charity. The main event will take place on November 21st at the Hilton Long Island in Melville, NY.
This year GRx will be represented in the boxing ring by Edison Lucero. Edison has been with GRx since 2007 and is currently their Assistant Manager in the Control department. “I’ve always wanted to contribute towards a charity event of this magnitude that helps people in time of need. My parents instilled the value of giving to others, especially when people have gone through tough times,” said Edison Lucero.
Proceeds from this highly successful fundraiser will be donated to The Long Island Community Chest and other local charities which help individuals and families in need. GRx, a 30-year old Long Island based company, is proud to support this hometown event and is thrilled to be able to give back to the local community.
About Guaranteed Returns®
For over 25 years, Guaranteed Returns® has provided pharmaceutical return services to hospital, government, independent retail, chain-store, LTC, Mail-Order and clinic pharmacies. Local GRx On-site service representatives are highly valued by customers for their professionalism, trustworthiness and for "going above and beyond." Business review consultations, inventory management assistance and unbeatable customer service are just a few of the attributes that customers say sets GRx apart.
Contact Guaranteed Returns® at 1-800-473-2138, or on LinkedIn. Reported by PRWeb 8 hours ago.
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CUHK Business School Research Paper Reveals the Tipping Point of Collecting Behavior
HONG KONG, CHINA - Media OutReach - October 26, 2016 - The following article was first published in the China Business Knowledge (CBK) website by CUHK Business School - https://goo.gl/3ulmIP: Many people have a habit of collecting things. Some collectors actively and passionately acquire things from the small-value McDonald's Happy Meal toys and Snoopy figurines to the high-value paintings of Monet and Chinese antiques. While some have an intrinsic preference for the collectible objects, others may purposely decide to build a collection for a particular reason, such as gaining monetary values. For most of us, however, we may neither have a strong liking for something nor a prior commitment in collection at the beginning. So why are we collecting and when do we reach the tipping point when we decide to start building a collection of certain things?
Prof. Gao Leilei, Associate Professor of the Department of Marketing at the Chinese University of Hong Kong (CUHK) Business School and her coauthors, Prof. Huang Yanliu of Drexel University and Prof. Itamar Simonson of Stanford University, have proposed a 'tipping point theory' in regard to our collecting behavior.
In their recent study entitled "The Influence of Initial Possession Level on Consumers' Adoption of a Collection Goal: A Tipping Point Effect", they found that people may not always have an initial intention to collect, the authors found that people may not always have an initial intention to collect. However, if they have accidentally possessed several items which are part of a set, they would spontaneously start a collection on the set of items. Since people need to justify their excessive possessions, they generate the idea that collecting the items would be a good idea. The study further explains that the tipping point for collecting relatively inexpensive items begins with just two items.
*Justification for Collection*
We all have some experience of collection. At first, we may passively receive one or two Snoopy figurines from buying a McDonald's Happy Meal. But later, we may find ourselves starting to buy those meal sets in order to get the same set of toys even though we may not really want those meals. But we just keep on doing it until we finally collect all the figurines.
From a rational perspective, people are unlikely to buy additional items of the same type because redundant possessions are wasteful. Therefore, after owing a product that satisfies our utilitarian needs, purchasing the second product of a similar function seems unjustifiable. For example, you may purchase a Starbucks City Mug in New York. And then the next time when you are in another city, Beijing, it would be unlikely for you to buy a second city mug because you would think why need another mug. However, let's say you already have two city mugs for whatever reasons. What will you think now? The authors propose that possessing two or more objects of a similar function is perceived as a "neither here nor there" situation, which is difficult to justify. In order to remedy this awkward situation, people would elicit a goal of building a collection by acquiring more products from the same series. So now you would perceive those two mugs as a step towards the goal of collecting the Starbucks City Mugs from the countries you will visit. From this point on, having a collection gives you the psychological benefits by making you believe owing more of these mugs is reasonable and meaningful.
Rather than a top-down process, meaning, for example, a person simply decides to start collecting stamps one day, the authors explain many collections actually happens in a more bottom-up process, ad hoc manner, as described above. In other words, people do not initially set a prior goal of collecting a set of objects, but rather have the commitment of collection at a later point after possessing several similar objects.
*The Tipping Point Effect*
So at which point do people start thinking about building a collection? The authors find that the common tipping point happens when people have at least two objects as two is the smallest multiple number that can imply a "waste" and so they have to find a way to justify their possession -- by collecting more.
From seven studies with six of them with participants from Hong Kong and one study with American participants recruited on mturk.com (an online survey platform hosted by Amazon), the authors tested the tipping point effect.
During the 2010 FIFA World Cup soccer game, the authors conducted a study in which they gave participants either one or two boxes of a collectible series of FIFA mints as a gift for taking part in a study. After that, participants were asked to make a choice between another box of FIFA mint and a pen of equivalent value. They found that participants were more likely to choose the FIFA mint box than the pen only when they possessed two boxes of FIFA mint.
The other Hong Kong studies including objects such as refrigerator magnets, Snoopy figurines, 2014 World Cup collectible pins, home decoration pieces, also replicated the tipping point effect that having two or more objects would lead to a higher likelihood for participants to collect for the same series.
In the study with American participants, some participants were assigned a rare and collective Coke can designed in 2007, which was only sold in a limited time in selected cities. The authors found that unlike other studies, when consumers' first-owned collectible is rare and valuable, owning one item is enough to stimulate a desire to collect the series. That is, the tipping point for high-value collectible is one instead of two.
*Implications for Marketers*
In China, collection has a very long history. Chinese people perceive collection as a refined hobby and the Chinese collection market is huge and rapidly growing.
For the companies who sell collectable objects or those who use collectable objects in their consumer-loyalty programs in China or elsewhere, the findings of this research offer practical suggestions of how to increase their impact on consumer loyalty.
First, instead of highlighting on building a collection right from the start, marketers should instead spark interest among consumers in obtaining individual collectibles. As the study suggests, only after consumers already own a few items should the benefits of building a collection be emphasized.
Since offering a single relatively inexpensive item is not enough to generate loyalty, marketers could endow the first few collectibles as free premiums (e.g., give the first two collectible objects for free by making other purchases) or lower the threshold of obtaining the first few collectibles (e.g., lower the requirement of the first few stamps in a loyalty program). Doing so will make it easier for consumers to possess the first few collectable items and commit to collecting the rest of the items and the loyalty program.
The study has implications for other domains of consumer behavior, say the authors. It suggests that a key to motivating customers' repeated engagement in an area of subject, such as forming hobbies and conducting long-term projects, lies in forging the first few trials which help consumers to identify an emerging pattern.
*Reference*
Leilei Gao, Yanliu Huang, and Itamar Simonson (2014) The Influence of Initial Possession Level on Consumers' Adoption of a Collection Goal: A Tipping Point Effect. Journal of Marketing: November 2014, Vol. 78, No. 6, pp. 143-156.
This article was first published in the China Business Knowledge (CBK) website by CUHK Business School: https://goo.gl/3ulmIP.
Company logo
http://release.media-outreach.com/i/Download/3961
*About CUHK Business School***
CUHK Business School comprises two schools -- Accountancy and Hotel and Tourism Management -- and four departments -- Decision Sciences and Managerial Economics, Finance, Management and Marketing. Established in Hong Kong in 1963, it is the first business school to offer BBA, MBA and Executive MBA programs in the region. Today, the School offers 8 undergraduate programs and 13 graduate programs including MBA, EMBA, Master, MSc, MPhil and PhD.
In the Financial Times Global MBA Ranking 2016, CUHK MBA is ranked 26th. In FT's 2016 EMBA ranking, CUHK EMBA is ranked 37th in the world. CUHK Business School has about 4,400 full-time and part-time students and has the largest business school alumni network in Hong Kong, with over 32,000 alumni worldwide. Professor Kalok Chan is the Dean of CUHK Business School.
More information is available at: http://www.bschool.cuhk.edu.hk or by connecting with CUHK Business School on Facebook: http://www.facebook.com/cuhkbschool and LinkedIn: http://www.linkedin.com/company/cuhk-business-school.
* *
*About China Business Knowledge (CBK)*
CBK is a portal belonging to the Chinese University of Hong Kong (CUHK) Business School which provides easy access to the China-related research conducted at CUHK Business School. Through feature articles, mini case studies, discussions and a research paper database, CBK aim to narrow the knowledge gap between China and the rest of the world, providing in-depth knowledge and practical tips about doing business in China. Free content is available at http://www.bschool.cuhk.edu.hk/faculty/cbk/index.aspx or by connecting with CBK@CUHK on Facebook: http://www.facebook.com/CBKCUHK, Twitter: https://twitter.com/CBK_CUHK and LinkedIn: http://linkd.in/1B8cGdU.
Reported by Media OutReach 2 hours ago.
Prof. Gao Leilei, Associate Professor of the Department of Marketing at the Chinese University of Hong Kong (CUHK) Business School and her coauthors, Prof. Huang Yanliu of Drexel University and Prof. Itamar Simonson of Stanford University, have proposed a 'tipping point theory' in regard to our collecting behavior.
In their recent study entitled "The Influence of Initial Possession Level on Consumers' Adoption of a Collection Goal: A Tipping Point Effect", they found that people may not always have an initial intention to collect, the authors found that people may not always have an initial intention to collect. However, if they have accidentally possessed several items which are part of a set, they would spontaneously start a collection on the set of items. Since people need to justify their excessive possessions, they generate the idea that collecting the items would be a good idea. The study further explains that the tipping point for collecting relatively inexpensive items begins with just two items.
*Justification for Collection*
We all have some experience of collection. At first, we may passively receive one or two Snoopy figurines from buying a McDonald's Happy Meal. But later, we may find ourselves starting to buy those meal sets in order to get the same set of toys even though we may not really want those meals. But we just keep on doing it until we finally collect all the figurines.
From a rational perspective, people are unlikely to buy additional items of the same type because redundant possessions are wasteful. Therefore, after owing a product that satisfies our utilitarian needs, purchasing the second product of a similar function seems unjustifiable. For example, you may purchase a Starbucks City Mug in New York. And then the next time when you are in another city, Beijing, it would be unlikely for you to buy a second city mug because you would think why need another mug. However, let's say you already have two city mugs for whatever reasons. What will you think now? The authors propose that possessing two or more objects of a similar function is perceived as a "neither here nor there" situation, which is difficult to justify. In order to remedy this awkward situation, people would elicit a goal of building a collection by acquiring more products from the same series. So now you would perceive those two mugs as a step towards the goal of collecting the Starbucks City Mugs from the countries you will visit. From this point on, having a collection gives you the psychological benefits by making you believe owing more of these mugs is reasonable and meaningful.
Rather than a top-down process, meaning, for example, a person simply decides to start collecting stamps one day, the authors explain many collections actually happens in a more bottom-up process, ad hoc manner, as described above. In other words, people do not initially set a prior goal of collecting a set of objects, but rather have the commitment of collection at a later point after possessing several similar objects.
*The Tipping Point Effect*
So at which point do people start thinking about building a collection? The authors find that the common tipping point happens when people have at least two objects as two is the smallest multiple number that can imply a "waste" and so they have to find a way to justify their possession -- by collecting more.
From seven studies with six of them with participants from Hong Kong and one study with American participants recruited on mturk.com (an online survey platform hosted by Amazon), the authors tested the tipping point effect.
During the 2010 FIFA World Cup soccer game, the authors conducted a study in which they gave participants either one or two boxes of a collectible series of FIFA mints as a gift for taking part in a study. After that, participants were asked to make a choice between another box of FIFA mint and a pen of equivalent value. They found that participants were more likely to choose the FIFA mint box than the pen only when they possessed two boxes of FIFA mint.
The other Hong Kong studies including objects such as refrigerator magnets, Snoopy figurines, 2014 World Cup collectible pins, home decoration pieces, also replicated the tipping point effect that having two or more objects would lead to a higher likelihood for participants to collect for the same series.
In the study with American participants, some participants were assigned a rare and collective Coke can designed in 2007, which was only sold in a limited time in selected cities. The authors found that unlike other studies, when consumers' first-owned collectible is rare and valuable, owning one item is enough to stimulate a desire to collect the series. That is, the tipping point for high-value collectible is one instead of two.
*Implications for Marketers*
In China, collection has a very long history. Chinese people perceive collection as a refined hobby and the Chinese collection market is huge and rapidly growing.
For the companies who sell collectable objects or those who use collectable objects in their consumer-loyalty programs in China or elsewhere, the findings of this research offer practical suggestions of how to increase their impact on consumer loyalty.
First, instead of highlighting on building a collection right from the start, marketers should instead spark interest among consumers in obtaining individual collectibles. As the study suggests, only after consumers already own a few items should the benefits of building a collection be emphasized.
Since offering a single relatively inexpensive item is not enough to generate loyalty, marketers could endow the first few collectibles as free premiums (e.g., give the first two collectible objects for free by making other purchases) or lower the threshold of obtaining the first few collectibles (e.g., lower the requirement of the first few stamps in a loyalty program). Doing so will make it easier for consumers to possess the first few collectable items and commit to collecting the rest of the items and the loyalty program.
The study has implications for other domains of consumer behavior, say the authors. It suggests that a key to motivating customers' repeated engagement in an area of subject, such as forming hobbies and conducting long-term projects, lies in forging the first few trials which help consumers to identify an emerging pattern.
*Reference*
Leilei Gao, Yanliu Huang, and Itamar Simonson (2014) The Influence of Initial Possession Level on Consumers' Adoption of a Collection Goal: A Tipping Point Effect. Journal of Marketing: November 2014, Vol. 78, No. 6, pp. 143-156.
This article was first published in the China Business Knowledge (CBK) website by CUHK Business School: https://goo.gl/3ulmIP.
Company logo
http://release.media-outreach.com/i/Download/3961
*About CUHK Business School***
CUHK Business School comprises two schools -- Accountancy and Hotel and Tourism Management -- and four departments -- Decision Sciences and Managerial Economics, Finance, Management and Marketing. Established in Hong Kong in 1963, it is the first business school to offer BBA, MBA and Executive MBA programs in the region. Today, the School offers 8 undergraduate programs and 13 graduate programs including MBA, EMBA, Master, MSc, MPhil and PhD.
In the Financial Times Global MBA Ranking 2016, CUHK MBA is ranked 26th. In FT's 2016 EMBA ranking, CUHK EMBA is ranked 37th in the world. CUHK Business School has about 4,400 full-time and part-time students and has the largest business school alumni network in Hong Kong, with over 32,000 alumni worldwide. Professor Kalok Chan is the Dean of CUHK Business School.
More information is available at: http://www.bschool.cuhk.edu.hk or by connecting with CUHK Business School on Facebook: http://www.facebook.com/cuhkbschool and LinkedIn: http://www.linkedin.com/company/cuhk-business-school.
* *
*About China Business Knowledge (CBK)*
CBK is a portal belonging to the Chinese University of Hong Kong (CUHK) Business School which provides easy access to the China-related research conducted at CUHK Business School. Through feature articles, mini case studies, discussions and a research paper database, CBK aim to narrow the knowledge gap between China and the rest of the world, providing in-depth knowledge and practical tips about doing business in China. Free content is available at http://www.bschool.cuhk.edu.hk/faculty/cbk/index.aspx or by connecting with CBK@CUHK on Facebook: http://www.facebook.com/CBKCUHK, Twitter: https://twitter.com/CBK_CUHK and LinkedIn: http://linkd.in/1B8cGdU.
Reported by Media OutReach 2 hours ago.
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United States: Change Regarding Mailing Of Annual Reports to Stockholders - Sullivan & Worcester LLP
The SEC Division of Corporation Finance issued a new interpretation yesterday that allows a company to post its annual report to shareholders to its website (and keep it posted for at least one year) rather than mail the SEC seven hard copies?utm_source=Mondaq&utm_medium=syndication&utm_campaign=LinkedIn-integration
Reported by Mondaq 16 hours ago.
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Trauma-Sensitive Yoga Now offered at the Stress Management & Prevention Center in Rancho Mirage, California
Trauma-Sensitive Yoga, practiced for the treatment of PTSD and other types of traditional treatment-resistant trauma is now being offered at the Stress Management & Prevention Center in Rancho Mirage, California
Cathedral City, California (PRWEB) November 05, 2016
A form of yoga, Trauma-Sensitive Yoga (TSY), innovated by David Emerson at the Trauma Center at the Justice Resource Institute, has been shown to help patients suffering from post-traumatic stress disorder (PTSD), as well as chronically traumatized individuals. This includes military veterans, as well as survivors of chronic abuse.
Bessel A. van der Kolk et al. have shown that TSY significantly reduces the symptoms of post-traumatic stress disorder (PTSD) in patients with chronic, traditional treatment-resistant PTSD.
TSY has its foundations in trauma theory, attachment theory, neuroscience, Hatha Yoga, and breathing practices, with an emphasis on the recognition of somatic and kinesthetic sensations.
Based on Dr. van der Kolk’s findings and the yoga techniques prescribed by Emerson, Dr. Carlo-Casellas, who trained at the Kripalu Center for Yoga and Health, started offering TSY at his Stress Management & Prevention Center (SMPC). Supporting his approach to teaching TSY is the fact that he also trained in Mindfulness-Based Stress Reduction (mindfulness in medicine) at the Center for Mindfulness established by Jon Kabat-Zinn, Ph.D., at the University of Massachusetts Medical School. Further to that, he has received training in mindfulness-based cognitive therapy (MBCT) (Zindel V. Segal, et al.) as an adjunct therapy for preventing relapse in patients suffering with depression, specifically patients with major depressive disorders.
TSY bears much in common with the contemplative practices, such as mindfulness meditation, where the focus is on the cultivation of perception of any sensation, including thoughts, emotions, sounds, visualizations, as well as somatic and kinesthetic sensations. In TSY, however, we limit ourselves exclusively to interoception—the perception of somatic and kinesthetic sensation only, not emotions or the interpretation of emotions such as mood, anger, sense of well-being, anxiety, or being sexually aroused. In TSY, the body, not the mind, is the center of attention.
This is so because per Dr. Bessel van der Kolk, in his seminal work, The Body Keeps the Score, has shown that traumatized patients suffer from depersonalization—the outward manifestation of the biological freeze reaction, the characteristic blank stares and absent minds. These patients, instead of struggling to escape, they dissociate from their negative emotions and their bodies and lose their ability to perceive somatic and kinesthetic sensations. This sort of immobilization, generated in the reptilian brain, characterizes most chronically traumatized persons.
For the teacher of TSY, the most important thing to do is use interoceptive words. That is, wording that invites the client to notice a somatic or kinesthetic sensation. For example, the patient is invited to “if you like, you may tilt your head downward, and as you so you may notice a sensation in the back of your neck or if you like, notice what you feel as you lift your head back up.”
In addition to teaching TSY, Dr. Carlo-Casellas teaches other forms of life-long stress reduction modalities. He teaches mindfulness meditation, Yoga Nidra (the goal of which is to induce deep relaxation while comparing a positive and a negative event experienced in the past), hatha yoga, and restorative yoga. Restorative yoga is a type of gentle practice that uses bolsters, blankets, and other props to support the body, making it possible for the client to hold a posture for a longer period. Restorative yoga helps reduce stress and anxiety, increase energy, and improve physical and emotional well-being. It is particularly beneficial to clients suffering with chronic, inescapable stress, as well as those recovering from surgery, heart disease, cancer, and other stress related conditions.
Those who have availed themselves of the services at the SMPC report that the yoga classes are very different from other yoga classes they have attended—the cues are different. But what makes the classes special are Dr. Carlo-Casellas’s soothing voice, gentle manner, his knowledge of the neurophysiology of how yoga modulates the structure and function of the brain, and the freedom he allows for the modification of the postures to fit the students’ needs, allowing him/her to experience the full effects of the practice to a maximum.
Jaime Carlo-Casellas, Ph.D., is the Founding Director of the Stress Management & Prevention Center in Rancho Mirage, California. His reason for founding the Center was to help those who suffer from psychological and physical conditions, who feel depressed, and who are stuck and do not know which way to turn. To this end, he works closely with physicians and therapists who treat stress-related disorders.
He can be reached by phone (760-464-2150) or email (casellas(at)stressprevention(dot)org). The SMPC is located at 69550 Highway 111, Suite 204, Rancho Mirage, CA 92270.
Please see our Facebook page: https://www.facebook.com/StressPrevention/
Please see our LinkedIn page: https://www.linkedin.com/in/jaime-aka-kabir-casellas-ph-d-50a01a9?trk=nav_responsive_tab_profile_pic Reported by PRWeb 21 hours ago.
Cathedral City, California (PRWEB) November 05, 2016
A form of yoga, Trauma-Sensitive Yoga (TSY), innovated by David Emerson at the Trauma Center at the Justice Resource Institute, has been shown to help patients suffering from post-traumatic stress disorder (PTSD), as well as chronically traumatized individuals. This includes military veterans, as well as survivors of chronic abuse.
Bessel A. van der Kolk et al. have shown that TSY significantly reduces the symptoms of post-traumatic stress disorder (PTSD) in patients with chronic, traditional treatment-resistant PTSD.
TSY has its foundations in trauma theory, attachment theory, neuroscience, Hatha Yoga, and breathing practices, with an emphasis on the recognition of somatic and kinesthetic sensations.
Based on Dr. van der Kolk’s findings and the yoga techniques prescribed by Emerson, Dr. Carlo-Casellas, who trained at the Kripalu Center for Yoga and Health, started offering TSY at his Stress Management & Prevention Center (SMPC). Supporting his approach to teaching TSY is the fact that he also trained in Mindfulness-Based Stress Reduction (mindfulness in medicine) at the Center for Mindfulness established by Jon Kabat-Zinn, Ph.D., at the University of Massachusetts Medical School. Further to that, he has received training in mindfulness-based cognitive therapy (MBCT) (Zindel V. Segal, et al.) as an adjunct therapy for preventing relapse in patients suffering with depression, specifically patients with major depressive disorders.
TSY bears much in common with the contemplative practices, such as mindfulness meditation, where the focus is on the cultivation of perception of any sensation, including thoughts, emotions, sounds, visualizations, as well as somatic and kinesthetic sensations. In TSY, however, we limit ourselves exclusively to interoception—the perception of somatic and kinesthetic sensation only, not emotions or the interpretation of emotions such as mood, anger, sense of well-being, anxiety, or being sexually aroused. In TSY, the body, not the mind, is the center of attention.
This is so because per Dr. Bessel van der Kolk, in his seminal work, The Body Keeps the Score, has shown that traumatized patients suffer from depersonalization—the outward manifestation of the biological freeze reaction, the characteristic blank stares and absent minds. These patients, instead of struggling to escape, they dissociate from their negative emotions and their bodies and lose their ability to perceive somatic and kinesthetic sensations. This sort of immobilization, generated in the reptilian brain, characterizes most chronically traumatized persons.
For the teacher of TSY, the most important thing to do is use interoceptive words. That is, wording that invites the client to notice a somatic or kinesthetic sensation. For example, the patient is invited to “if you like, you may tilt your head downward, and as you so you may notice a sensation in the back of your neck or if you like, notice what you feel as you lift your head back up.”
In addition to teaching TSY, Dr. Carlo-Casellas teaches other forms of life-long stress reduction modalities. He teaches mindfulness meditation, Yoga Nidra (the goal of which is to induce deep relaxation while comparing a positive and a negative event experienced in the past), hatha yoga, and restorative yoga. Restorative yoga is a type of gentle practice that uses bolsters, blankets, and other props to support the body, making it possible for the client to hold a posture for a longer period. Restorative yoga helps reduce stress and anxiety, increase energy, and improve physical and emotional well-being. It is particularly beneficial to clients suffering with chronic, inescapable stress, as well as those recovering from surgery, heart disease, cancer, and other stress related conditions.
Those who have availed themselves of the services at the SMPC report that the yoga classes are very different from other yoga classes they have attended—the cues are different. But what makes the classes special are Dr. Carlo-Casellas’s soothing voice, gentle manner, his knowledge of the neurophysiology of how yoga modulates the structure and function of the brain, and the freedom he allows for the modification of the postures to fit the students’ needs, allowing him/her to experience the full effects of the practice to a maximum.
Jaime Carlo-Casellas, Ph.D., is the Founding Director of the Stress Management & Prevention Center in Rancho Mirage, California. His reason for founding the Center was to help those who suffer from psychological and physical conditions, who feel depressed, and who are stuck and do not know which way to turn. To this end, he works closely with physicians and therapists who treat stress-related disorders.
He can be reached by phone (760-464-2150) or email (casellas(at)stressprevention(dot)org). The SMPC is located at 69550 Highway 111, Suite 204, Rancho Mirage, CA 92270.
Please see our Facebook page: https://www.facebook.com/StressPrevention/
Please see our LinkedIn page: https://www.linkedin.com/in/jaime-aka-kabir-casellas-ph-d-50a01a9?trk=nav_responsive_tab_profile_pic Reported by PRWeb 21 hours ago.
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Technophoria: New Item on the College Admission Checklist: LinkedIn Profile
Social media experts are advising high school seniors to create professional profiles on LinkedIn and draw them to the attention of college admissions officers.
Reported by NYTimes.com 19 hours ago.
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Nathan Hobbs, Master Electrician, Launches Electric Service Company in Amarillo, TX.
One-Way Electric, LLC offers residential and commercial electrical repairs including, new build wiring, complete re-wiring for remodel, panel upgrades, EV (Electric Vehicle) charging station install, back up generator services and much more.
Amarillo, TX (PRWEB) November 05, 2016
Nathan Hobbs is a true Texas Panhandle native who holds a special place in his heart for serving his community. After serving the City of Amarillo for four years as an electrical inspector, Mr. Hobbs decided he could better serve his community as an electrical service provider. Nathan is proud to announce the launch of his local business, One-Way Electric, LLC.
One-Way Electric, LLC offers residential and commercial electrical repairs including, new build wiring, complete re-wiring for remodel, panel upgrades, EV (Electric Vehicle) charging station install, back up generator services, appliance repair, LED lighting and more. Their licensed electricians are at the forefront of safety and have the most recent knowledge of electrical codes and new electrical guidelines for Amarillo. However, Nathan Hobbs and his team of certified electricians not only service Amarillo, but also the surrounding communities such as: Bushland, Borger, Dalhart, Dumas, Canyon, Claude, Happy, and Hereford.
“We invest heavily in our electrician team, in order to build their confidence, improve our services, and elevate the community. We deliver our quality electrical services with honesty and integrity. There is only one way, the right way.” Nathan said.
Nathan was born in 1972 in a small East Texas town. When he was seven months old, his parents relocated up to the beautiful city of Amarillo in the Texas Panhandle. He started in the electrical industry in 1999. Eight years later Mr. Hobbs went to work for the City of Amarillo as an electrical inspector. After four years as a city inspector, Nathan realized the need for more quality electricians in Amarillo and the Texas Panhandle. In 2011, he resigned from his position with the City Of Amarillo to start One-Way Electric, LLC.
As part of their commitment to customer service, One-Way Electric, LLC offers after hour emergency service calls, online scheduling, in home consultations and detailed quotes. They have over 30 years of electrical experience. “Home ownership and property management is stressful enough. We pride ourselves on being professional and on-time getting the job done the right way the first time. Our trained electrical technicians prepare in advance to provide you with the quality service you deserve.” Nathan explains. One-Way Electric, LLC assigns a licensed electrician to every project, big or small.
For more information about One-Way Electric, LLC and their electricians visit their website http://www.onewayelec.com, email nathan(at)onewayelec(dot)com, call (806)681-1217. Follow One-Way Electric, LLC on Facebook, Linkedin, and twitter. Reported by PRWeb 16 hours ago.
Amarillo, TX (PRWEB) November 05, 2016
Nathan Hobbs is a true Texas Panhandle native who holds a special place in his heart for serving his community. After serving the City of Amarillo for four years as an electrical inspector, Mr. Hobbs decided he could better serve his community as an electrical service provider. Nathan is proud to announce the launch of his local business, One-Way Electric, LLC.
One-Way Electric, LLC offers residential and commercial electrical repairs including, new build wiring, complete re-wiring for remodel, panel upgrades, EV (Electric Vehicle) charging station install, back up generator services, appliance repair, LED lighting and more. Their licensed electricians are at the forefront of safety and have the most recent knowledge of electrical codes and new electrical guidelines for Amarillo. However, Nathan Hobbs and his team of certified electricians not only service Amarillo, but also the surrounding communities such as: Bushland, Borger, Dalhart, Dumas, Canyon, Claude, Happy, and Hereford.
“We invest heavily in our electrician team, in order to build their confidence, improve our services, and elevate the community. We deliver our quality electrical services with honesty and integrity. There is only one way, the right way.” Nathan said.
Nathan was born in 1972 in a small East Texas town. When he was seven months old, his parents relocated up to the beautiful city of Amarillo in the Texas Panhandle. He started in the electrical industry in 1999. Eight years later Mr. Hobbs went to work for the City of Amarillo as an electrical inspector. After four years as a city inspector, Nathan realized the need for more quality electricians in Amarillo and the Texas Panhandle. In 2011, he resigned from his position with the City Of Amarillo to start One-Way Electric, LLC.
As part of their commitment to customer service, One-Way Electric, LLC offers after hour emergency service calls, online scheduling, in home consultations and detailed quotes. They have over 30 years of electrical experience. “Home ownership and property management is stressful enough. We pride ourselves on being professional and on-time getting the job done the right way the first time. Our trained electrical technicians prepare in advance to provide you with the quality service you deserve.” Nathan explains. One-Way Electric, LLC assigns a licensed electrician to every project, big or small.
For more information about One-Way Electric, LLC and their electricians visit their website http://www.onewayelec.com, email nathan(at)onewayelec(dot)com, call (806)681-1217. Follow One-Way Electric, LLC on Facebook, Linkedin, and twitter. Reported by PRWeb 16 hours ago.
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How LinkedIn Drove a Wedge Between Microsoft and Salesforce
Once so close they flirted with a merger, the software giants became archrivals when they realized the value of the data amassed by social networks.
Reported by NYTimes.com 15 hours ago.
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Podcasters! Use PR To Find New Listeners
Podcasts are one of the fastest growing media platforms. In 2015 Apple announced it had reached 1 billion podcast subscriptions, spread across 250,000 unique podcasts, in more than 100 languages, with more than 8 million episodes published in the iTunes store. One year later, just think how those numbers have probably grown!
In fact, according to a 2016 study from Edison Research, 36 per cent of Americans over the age of 12 have listened to podcasts, with 21 per cent having listened to one in the past month.
This is all good news for podcasters.
But with so much competition for listeners and such a noisy online landscape, it can be difficult to attract new listeners to your podcast. This is where PR tactics can help you reach a larger audience.
Here are five PR tips to promote your podcast:
*Know your audience*
Your audience is very important to you and your brand. Share and talk about something that is of value to the target audience that also matters to you. By creating content that is interesting and tailored to them, it is more likely to resonate with them and have a higher chance of your podcast being shared on other media platforms.
*Stay in your niche*
Don't talk about anything and everything under the sun - ever heard of that saying, "less is more"? By sticking to your niche, you are able to reach a more specific audience, and attract loyal listeners. For instance, if you're in the PR and social media industry, then focus on producing and sharing content that is specific to PR and social media. Don't try to be everything to everyone.
*Guest interviews*
When thinking about inviting guests to your podcast, also think about the potential reach they may have. By having featured guests you can not only provide interesting content for your listeners but you may also be able to reach and form relationships with their network.
*Use the media*
The media is busting with new opportunities. Look for publications that might be interested in your content or the topics you talk about. When your podcast is specific to an industry, like PR and social media, look for publications that share the same focus or have a similar audience to you. Having your podcast content shared in other channels can open you up to new listeners.
*Social media*
If there's one sure fire way to have your podcast reach your audience, it is through social media - tweet it, link it on a Facebook post, share it on LinkedIn or write a blog post about it. This will definitely make your podcast content more shareable and can reach new audiences on multiple social media platforms.
So start podcasting today. If you already have a podcast, use these PR tips to help promote your brand and start letting your voice be heard.
*About the author*
Catriona Pollard is the author of From Unknown To Expert, a step by step framework designed to help entrepreneurs develop effective PR and social media strategies to become recognised as influencers in their field. www.unknowntoexpert.com
Catriona is also the director of CP Communications, which merges traditional PR tactics with cutting-edge social media strategies that engage consumers as well as business. www.cpcommunications.com.au
*Follow Catriona:*
Twitter: @catrionapollard
Facebook: www.facebook.com/catrionapollard
Blogs: www.catrionapollard.com | www.unknowntoexpert.com/blog
-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website. Reported by Huffington Post 12 hours ago.
In fact, according to a 2016 study from Edison Research, 36 per cent of Americans over the age of 12 have listened to podcasts, with 21 per cent having listened to one in the past month.
This is all good news for podcasters.
But with so much competition for listeners and such a noisy online landscape, it can be difficult to attract new listeners to your podcast. This is where PR tactics can help you reach a larger audience.
Here are five PR tips to promote your podcast:
*Know your audience*
Your audience is very important to you and your brand. Share and talk about something that is of value to the target audience that also matters to you. By creating content that is interesting and tailored to them, it is more likely to resonate with them and have a higher chance of your podcast being shared on other media platforms.
*Stay in your niche*
Don't talk about anything and everything under the sun - ever heard of that saying, "less is more"? By sticking to your niche, you are able to reach a more specific audience, and attract loyal listeners. For instance, if you're in the PR and social media industry, then focus on producing and sharing content that is specific to PR and social media. Don't try to be everything to everyone.
*Guest interviews*
When thinking about inviting guests to your podcast, also think about the potential reach they may have. By having featured guests you can not only provide interesting content for your listeners but you may also be able to reach and form relationships with their network.
*Use the media*
The media is busting with new opportunities. Look for publications that might be interested in your content or the topics you talk about. When your podcast is specific to an industry, like PR and social media, look for publications that share the same focus or have a similar audience to you. Having your podcast content shared in other channels can open you up to new listeners.
*Social media*
If there's one sure fire way to have your podcast reach your audience, it is through social media - tweet it, link it on a Facebook post, share it on LinkedIn or write a blog post about it. This will definitely make your podcast content more shareable and can reach new audiences on multiple social media platforms.
So start podcasting today. If you already have a podcast, use these PR tips to help promote your brand and start letting your voice be heard.
*About the author*
Catriona Pollard is the author of From Unknown To Expert, a step by step framework designed to help entrepreneurs develop effective PR and social media strategies to become recognised as influencers in their field. www.unknowntoexpert.com
Catriona is also the director of CP Communications, which merges traditional PR tactics with cutting-edge social media strategies that engage consumers as well as business. www.cpcommunications.com.au
*Follow Catriona:*
Twitter: @catrionapollard
Facebook: www.facebook.com/catrionapollard
Blogs: www.catrionapollard.com | www.unknowntoexpert.com/blog
-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website. Reported by Huffington Post 12 hours ago.
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5 Powerful Steps to Building Your Influential Network
Successful and wealthy professionals are very peculiar about who they choose to associate with.
Their goal is to develop relationships and position themselves alongside other success-minded individuals. When they come across an individual who fits the bill, they devote an enormous amount of their time and energy into building a solid relationship.
With today's immense competition and the growing global market, relationships lay the foundation for long-term success.
Even with our rapidly, emerging technology, the art of network building and maintenance remains a mystery to many. Here are five steps you can take to building a powerful network of your own.
*1. Create a list.*
Networking usually means speaking to a countless number different professionals in a short span of time. In turn, this leads to information overload.
Organize a list of professionals as you meet them, and include distinguishing labels that will help you to remember their contact information, the company or industry they represent, their expertise, and notes about your conversation.
"This is crucial, as entrepreneurs are going to need help with their business, whether in manufacturing, financing, marketing or some other vital step," says Nathan Resnick, CEO at Sourcify.
*2. Do your homework.*
It's usually possible to research influencers' past writing and speeches, interests, and pet causes with a simple online search. Don't waste their time asking basic questions or for information that is easily available online. Instead, find common points and use those to find areas where you might connect.
For example, LinkedIn's mission is to "Connect the world's professionals to make them more productive and successful." You can never study your LinkedIn profile too much. Try to take the time to see who is connected to who and how. Following everyone's updates by logging into your profile each morning is the obvious answer, but studying your own InMap is a good way to get a different perspective.
*3. Make yourself valuable. *
"To make your connection valuable to the other party, add value to every relationship you have and expect nothing in return," says serial entrepreneur Deep Patel, author of A Paperboy's Fable: The 11 Principles of Success. If that value comes from a healthy and purposeful place, it will come back tenfold. A great way to do this is to empower people with relevant feedback or an analogous story to their area of interest.
*4. Stay relevant.*
Be sure to send a quick follow-up email either later in the day or the next day after meeting someone for coffee or lunch. It's proper etiquette that will keep you from looking like you're selfishly using the other person.
Following up within 12 hours is a good rule of thumb. It solidifies the relationship and fosters further communication. Then every three or four months, send a quick update email or article that could be useful. Go out of your way to be a connection that person can rely on.
*5. Pay it forward--offer help.*
The final key to success builds on old fashioned notions. You will only be as successful as you help others to be successful. Help others to achieve. Introduce them to potential clients, recommend them, offer help and suggestions, and send business their way. It is most important to do this when you are not looking for something from them. Be sincere and care about their well-being. It is a hallmark of leadership that will set you apart.
Keep a list of your top five to 10 networking partners and do something each week to add value to one person's life or business. You might send them a book or set up a lunch to introduce them to one of your other contacts. This habit can help you be proactive about staying in touch with your most powerful contacts. Just as with fitness or investing, the most successful people are the ones who choose to be consistent in their actions.
The art of networking is one with many rewards. Master this important skill set and new business doors will fly open for you. You will be enriched by the relationships you make as you help others to achieve their goals while meeting your own objectives.
-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website. Reported by Huffington Post 5 hours ago.
Their goal is to develop relationships and position themselves alongside other success-minded individuals. When they come across an individual who fits the bill, they devote an enormous amount of their time and energy into building a solid relationship.
With today's immense competition and the growing global market, relationships lay the foundation for long-term success.
Even with our rapidly, emerging technology, the art of network building and maintenance remains a mystery to many. Here are five steps you can take to building a powerful network of your own.
*1. Create a list.*
Networking usually means speaking to a countless number different professionals in a short span of time. In turn, this leads to information overload.
Organize a list of professionals as you meet them, and include distinguishing labels that will help you to remember their contact information, the company or industry they represent, their expertise, and notes about your conversation.
"This is crucial, as entrepreneurs are going to need help with their business, whether in manufacturing, financing, marketing or some other vital step," says Nathan Resnick, CEO at Sourcify.
*2. Do your homework.*
It's usually possible to research influencers' past writing and speeches, interests, and pet causes with a simple online search. Don't waste their time asking basic questions or for information that is easily available online. Instead, find common points and use those to find areas where you might connect.
For example, LinkedIn's mission is to "Connect the world's professionals to make them more productive and successful." You can never study your LinkedIn profile too much. Try to take the time to see who is connected to who and how. Following everyone's updates by logging into your profile each morning is the obvious answer, but studying your own InMap is a good way to get a different perspective.
*3. Make yourself valuable. *
"To make your connection valuable to the other party, add value to every relationship you have and expect nothing in return," says serial entrepreneur Deep Patel, author of A Paperboy's Fable: The 11 Principles of Success. If that value comes from a healthy and purposeful place, it will come back tenfold. A great way to do this is to empower people with relevant feedback or an analogous story to their area of interest.
*4. Stay relevant.*
Be sure to send a quick follow-up email either later in the day or the next day after meeting someone for coffee or lunch. It's proper etiquette that will keep you from looking like you're selfishly using the other person.
Following up within 12 hours is a good rule of thumb. It solidifies the relationship and fosters further communication. Then every three or four months, send a quick update email or article that could be useful. Go out of your way to be a connection that person can rely on.
*5. Pay it forward--offer help.*
The final key to success builds on old fashioned notions. You will only be as successful as you help others to be successful. Help others to achieve. Introduce them to potential clients, recommend them, offer help and suggestions, and send business their way. It is most important to do this when you are not looking for something from them. Be sincere and care about their well-being. It is a hallmark of leadership that will set you apart.
Keep a list of your top five to 10 networking partners and do something each week to add value to one person's life or business. You might send them a book or set up a lunch to introduce them to one of your other contacts. This habit can help you be proactive about staying in touch with your most powerful contacts. Just as with fitness or investing, the most successful people are the ones who choose to be consistent in their actions.
The art of networking is one with many rewards. Master this important skill set and new business doors will fly open for you. You will be enriched by the relationships you make as you help others to achieve their goals while meeting your own objectives.
-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website. Reported by Huffington Post 5 hours ago.
↧
↧
Festo Introduces New Flexible Solutions for OEMs and End-Users Enabling Smart Manufacturing Concepts at Pack Expo
The Festo “Motion with a Purpose” exhibit features solutions that enhance flexibility and shorten time to market. (Festo Pack Expo Booth # N-5347)
Hauppague, NY (PRWEB) November 06, 2016
At Pack Expo in Chicago, November 6-9, Festo features the largest and most comprehensive “Motion with a Purpose” exhibit in the company’s more than 40-year history. Festo showcases automated electromechanical and pneumatic positioning components, subassemblies, and advanced systems that enable smaller lot sizes and greater customization in the packaging and food processing industries. (Festo Pack Expo Booth # N-5347)
Format setting
Festo introduces the new EMCA, a compact integrated positioning drive optimized for automated format setting. The EMCA positioning drive integrates a maintenance-free and wear-resistant brushless DC motor with power and control electronics. Original equipment manufacturers (OEMs) can daisy chain multiple units together throughout the machine. To enable direct installation on the machine, Festo offers a standard IP54 motor housing, with an IP65 housing available as an option.
Festo also introduces, and demonstrates a new drop-in modular pneumatic system for fast, low cost, and accurate format setting. This new system features an integrated PLC that controls up to eight different actuators, each with independently adjustable set points. This solution is suitable for retrofitting – revitalizing a machine – and new installations. No machine integration is required. OEMs simply supply 24 VDC and compressed air and the pneumatic format setting system is ready for set up. Typical return on investment is three to four times faster than solutions now on the market.
Additional solutions for greater flexibility
Festo showcases the new Multi-Carrier System, an Industry 4.0-based flexible transport system for filling and packing applications. Co-developed with Siemens, the Multi-Carrier System is ideal for mass customization and for contract manufacturers producing varied batch sizes (small and large) of different products. Brenton Engineer, a Pro Mach company, Booth # S-3738, features the Multi-Carrier System in its compact medical device form fill seal case packing/palletizing solution on display at the show.
Festo also features its EXCT high speed T-gantry with twice the flexibility of gripping due to a variable pitch slide module. This X-Z axes positioning subassembly saves OEMs consideral design and manufacturing time. It can be specified as a fully assembled drop in unit. For food processing applications, Festo displays valve subassemblies and modules that, like its packaging solutions, supports flexible manufacturing and faster time to market. A clean in place solution is in the booth as an active display. At the “Motion with a Purpose” exhibit Pack Expo attendees will also find information on compressed air quality systems, vacuum systems, standard and custom grippers, electric linear axes with the versatile ELGA toothed belt axis feature, Industry 4.0 highlights, overall equipment effectiveness (OEE) components, simple and flexible fieldbus connectivity, and more.
Visitors to the exhibit can sign up to receive free samples from the company’s newest generation of pneumatic valves, the VUVS and VUVG. These valves represent a new platform for Festo. Each features the latest materials, construction, and functionality in a rugged, low cost package.
Productivity tools
The company’s industry leading productivity tools for OEMs and end users will be demonstrated in the exhibits presentation area throughout Pack Expo. These tools shorten the design and specification process, facilitate trouble free installation, and assure that identical custom components and subassemblies will be available to OEM customers and end user plants globally. Daily presentations will be held at:· 10 a.m. – PositioningDrives: Specify the optimum drive for the application without having to know individual Festo products
· 11 a.m. and 2 p.m. – Handling Guide Online: Design a custom gantry system in 20 minutes
· 12 p.m. and 3 p.m. – Festo Mobile App: The Festo catalog, full technical documentation, and more available 24/7 from any mobile device
· 1 p.m. – Online Shop/CAD/QuickSearch: Tools for specifying the right components and systems quickly and effectively with CAD drawings immediately downloadable
21st Century mechatronic training
Festo Didactic, one of the world’s leading providers of mechatronic training, will be in the Motion with a Purpose exhibit. The Festo Didactic product and service portfolio offers customers holistic education solutions for all areas of manufacturing technology and process automation, such as pneumatics, hydraulics, electrical engineering, production technology, mechanical engineering, mechatronics, CNC, HVAC, and telecommunications.
Festo participation with OPC Foundation and OMAC on display at Pack Expo
Festo displays components in the OPC Foundation Booth # N-4702, demonstrating OPC-UA communication in a multi-vendor demo. Festo also participates in the multi-vendor display showcasing the implementation of PACK ML at the OMAC Booth # N-4800. Both demos highlight the communication platforms to facilitate machine to machine communication as well as communication through the enterprise, enabling Industry 4.0 concepts.
Stop by the Festo Motion with a Purpose exhibit # N-5347. For more information on Festo products, call 800-993-3786 and visit http://www.festo.us.
###
About Festo
Festo is a leading manufacturer of pneumatic and electromechanical systems, components, and controls for process and industrial automation. For more than 40 years, Festo Corporation has continuously elevated the state of manufacturing with innovations and optimized motion control solutions that deliver higher performing, more profitable automated manufacturing and processing equipment.
Connect with Festo: Facebook, LinkedIn, Twitter and YouTube. Reported by PRWeb 15 hours ago.
Hauppague, NY (PRWEB) November 06, 2016
At Pack Expo in Chicago, November 6-9, Festo features the largest and most comprehensive “Motion with a Purpose” exhibit in the company’s more than 40-year history. Festo showcases automated electromechanical and pneumatic positioning components, subassemblies, and advanced systems that enable smaller lot sizes and greater customization in the packaging and food processing industries. (Festo Pack Expo Booth # N-5347)
Format setting
Festo introduces the new EMCA, a compact integrated positioning drive optimized for automated format setting. The EMCA positioning drive integrates a maintenance-free and wear-resistant brushless DC motor with power and control electronics. Original equipment manufacturers (OEMs) can daisy chain multiple units together throughout the machine. To enable direct installation on the machine, Festo offers a standard IP54 motor housing, with an IP65 housing available as an option.
Festo also introduces, and demonstrates a new drop-in modular pneumatic system for fast, low cost, and accurate format setting. This new system features an integrated PLC that controls up to eight different actuators, each with independently adjustable set points. This solution is suitable for retrofitting – revitalizing a machine – and new installations. No machine integration is required. OEMs simply supply 24 VDC and compressed air and the pneumatic format setting system is ready for set up. Typical return on investment is three to four times faster than solutions now on the market.
Additional solutions for greater flexibility
Festo showcases the new Multi-Carrier System, an Industry 4.0-based flexible transport system for filling and packing applications. Co-developed with Siemens, the Multi-Carrier System is ideal for mass customization and for contract manufacturers producing varied batch sizes (small and large) of different products. Brenton Engineer, a Pro Mach company, Booth # S-3738, features the Multi-Carrier System in its compact medical device form fill seal case packing/palletizing solution on display at the show.
Festo also features its EXCT high speed T-gantry with twice the flexibility of gripping due to a variable pitch slide module. This X-Z axes positioning subassembly saves OEMs consideral design and manufacturing time. It can be specified as a fully assembled drop in unit. For food processing applications, Festo displays valve subassemblies and modules that, like its packaging solutions, supports flexible manufacturing and faster time to market. A clean in place solution is in the booth as an active display. At the “Motion with a Purpose” exhibit Pack Expo attendees will also find information on compressed air quality systems, vacuum systems, standard and custom grippers, electric linear axes with the versatile ELGA toothed belt axis feature, Industry 4.0 highlights, overall equipment effectiveness (OEE) components, simple and flexible fieldbus connectivity, and more.
Visitors to the exhibit can sign up to receive free samples from the company’s newest generation of pneumatic valves, the VUVS and VUVG. These valves represent a new platform for Festo. Each features the latest materials, construction, and functionality in a rugged, low cost package.
Productivity tools
The company’s industry leading productivity tools for OEMs and end users will be demonstrated in the exhibits presentation area throughout Pack Expo. These tools shorten the design and specification process, facilitate trouble free installation, and assure that identical custom components and subassemblies will be available to OEM customers and end user plants globally. Daily presentations will be held at:· 10 a.m. – PositioningDrives: Specify the optimum drive for the application without having to know individual Festo products
· 11 a.m. and 2 p.m. – Handling Guide Online: Design a custom gantry system in 20 minutes
· 12 p.m. and 3 p.m. – Festo Mobile App: The Festo catalog, full technical documentation, and more available 24/7 from any mobile device
· 1 p.m. – Online Shop/CAD/QuickSearch: Tools for specifying the right components and systems quickly and effectively with CAD drawings immediately downloadable
21st Century mechatronic training
Festo Didactic, one of the world’s leading providers of mechatronic training, will be in the Motion with a Purpose exhibit. The Festo Didactic product and service portfolio offers customers holistic education solutions for all areas of manufacturing technology and process automation, such as pneumatics, hydraulics, electrical engineering, production technology, mechanical engineering, mechatronics, CNC, HVAC, and telecommunications.
Festo participation with OPC Foundation and OMAC on display at Pack Expo
Festo displays components in the OPC Foundation Booth # N-4702, demonstrating OPC-UA communication in a multi-vendor demo. Festo also participates in the multi-vendor display showcasing the implementation of PACK ML at the OMAC Booth # N-4800. Both demos highlight the communication platforms to facilitate machine to machine communication as well as communication through the enterprise, enabling Industry 4.0 concepts.
Stop by the Festo Motion with a Purpose exhibit # N-5347. For more information on Festo products, call 800-993-3786 and visit http://www.festo.us.
###
About Festo
Festo is a leading manufacturer of pneumatic and electromechanical systems, components, and controls for process and industrial automation. For more than 40 years, Festo Corporation has continuously elevated the state of manufacturing with innovations and optimized motion control solutions that deliver higher performing, more profitable automated manufacturing and processing equipment.
Connect with Festo: Facebook, LinkedIn, Twitter and YouTube. Reported by PRWeb 15 hours ago.
↧
Emarsys Fuels Innovation in High-Growth B2C Marketing Cloud Business with $22.3 Million Investment from TSLE
Increased momentum in Emarsys R&D helps marketers harness the benefits of artificial intelligence (AI) todayBEIJING, Nov. 7, 2016 /PRNewswire/ -- Emarsys, a leading global B2C marketing cloud company, today announced a $22.3M investment from TPG Specialty Lending Europe (TSLE), the European specialty lending investment platform of TSSP. This financing will fuel innovation in artificial intelligence and data science, and accelerate growth at Emarsys as it builds on recent success and seeks new opportunities in existing and new markets, such as the U.S.
Emarsys customers around the world will benefit from innovative, cloud-based marketing technologies resulting from the investment that will allow them to scale truly personalized interactions with billions of consumers.
Today's announcement brings the total funding received by Emarsys from investors in the last 24 months to $55.3M. The infusion of growth capital will be used to fuel innovation within Emarsys' already highly regarded research and development (R&D) function, and disrupt the current cloud marketing industry. By increasing momentum in R&D, Emarsys aims to support the significant advances it is making in artificial intelligence and data science.
Impending announcements on artificial intelligence will reinforce Emarsys as the natural choice for B2C marketers who wish to more effectively engage and drive loyalty with existing customers, and attract new ones. The new solution will improve personal interactions, thereby closing the gap the between brands and consumers, and enabling marketers to focus on marketing strategy and customer service, instead of execution.
"Emarsys is a standout name in the rapidly changing marketing technology space. Their innovative products have quickly resonated with marketers and we look forward to working with their talented team toward continued success", said Mike Griffin, partner at TSLE.
Today's news builds on an exceptional year for Emarsys which saw market momentum in mobile, personalization and omni-channel, and increased adoption of the Emarsys B2C Marketing Cloud. Long-standing customers, such as eBay and Toys "R" Us continue to build on the success and trust established with Emarsys. An increasing number of the world's most innovative B2C brands -- including Nike, MediaMarkt, Canon, Volvo, Sky, American Express and L'Oreal -- have also recently turned to Emarsys to scale truly personal interactions.
"This investment is consistent with our strategy of securing funding from leading investment firms, such as TSLE, to maintain high-growth and increase market share in key geographies and vertical industries," said Ohad Hecht^1, CEO at Emarsys. "The resulting innovation in progressive technology, such as AI, will revolutionize the role of marketing professionals and allow them to engage with consumers more effectively, improve loyalty and drive revenue."
Designed and purpose-built to address the unique challenges facing B2C marketers, the Emarsys platform integrates customer intelligence, personalization, predictive recommendations and omni-channel marketing automation at scale, across all devices and social channels into a single cloud platform. The platform combines machine learning and data science to convert raw consumer behavioral data into a deep understanding of customer identity, creating highly personalized customer experiences and journeys. Marketers using Emarsys are rewarded with significantly longer-lasting and more profitable customer relationships.
*About Emarsys*
Emarsys is a leading global provider of cloud marketing software for B2C companies, and the first B2C Marketing Cloud. The company provides actionable intelligence to enterprises targeting their customers, combining machine learning and data science with true personalization and multichannel delivery to reach customers most effectively, maximizing engagement and results. With more than 600 employees in 16 global office locations, Emarsys serves more than 1,500 clients in 140 countries. Every month, Emarsys sends over seven billion messages -- helping customers increase revenue and ROI. To learn more about Emarsys' innovative solutions, go to emarsys.com; twitter.com/Emarsys; facebook.com/emarsys; or linkedin.com/company/emarsys
*About TSLE *
TSLE is the European specialty lending investment platform for TSSP, the global credit and special situations platform of TPG. Co-founded in 2009 by Chief Investment Officer Alan Waxman, TSSP has approximately $19 billion in assets under management. TSSP has a long-term oriented, highly flexible capital base that allows it to invest across industries, geographies, capital structures and asset classes. TSSP's investments are typically complex to source, analyze and execute. For more information, please visit www.tpgspecialtylendingeurope.com
*Media Contact:
*Vanessa Li (Emarsys)
Mobile: +86-186-0023-5733
Email: Vanessa.li@emarsys.com
Logo - http://photos.prnasia.com/prnh/20161104/0861611654LOGO Reported by PR Newswire Asia 4 hours ago.
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Relationship Marketing: 23 Ways to Nurture Relationships with Your Podcast Guests
Relationships are complicated. Ask anyone.
So it's no surprise that relationship marketing is really tough to do.
Nurturing relationships with anyone, from your podcast guest to your spouse, requires a certain level of depth and intentionality.
*Relationship Marketing*
If you're producing a podcast (or letting us do it for you), then you know that podcasting gives you an incredible opportunity to crush it with relationship marketing.
Podcasting opens the door to creating genuine relationships with industry experts, thought leaders, and ideal clients when you ask them to be a guest on your show.
When you position yourself as a journalist instead of a salesperson trying to sell a product...you actually get the attention of decision makers.
If you're familiar with Simon Sinek's 'Start With Why' TED Talk, then you understand the difference between a company's 'what'...and a company's 'why'.
At Sweet Fish, *podcasts* are our 'what', but *relationships* are our 'why.'
Since relationships are at the core of everything we do (and relationship marketing is something we do every single day), we wanted to share 23 ways to nurture strong relationships with your podcast guests..or anyone, really.
*1. Leverage the Pre & Post Interview*
When it comes to jumpstarting a relationship with a guest, the minutes before and after you hit 'record' are precious.
Instead of shooting the breeze, be intentional about the questions you ask. Set aside time to get to know your guest on a personal level.
Here are a few questions to spark conversation and also collect information to use later down the road (we'll get to more of that later):
1. What's the biggest challenge you're currently facing?
2. What's something you want to accomplish this year?
3. Are there any books that fundamentally changed the way you work or live?
4. What do you like to do other than be a [podcast topic] expert?
5. Are you traveling anywhere exciting this year?
The key here is to not talk about yourself. This is your opportunity to get to know them.
*2. Leave Them a LinkedIn Recommendation*
Once you've connected on LinkedIn, dive in head first to adding genuine value.
Write them a LinkedIn recommendation describing the value and expertise they brought to your podcast. Make it personal and highlight specific character traits and strengths.
Here's an example:
Jason was a fantastic guest on our podcast, the B2B Growth Show. His insight into the world of account-based sales brought a ton of value to our audience. His 15+ years of experience mixed with his quick wit made for one of our most downloaded episodes!
*3. Write a Blog Post Based on Their Episode*
One of the great things about podcasting is that it creates a content waterfall.
Repurposing the episode into a blog post grows the reach of the content wider and deeper.
It allows you to dive further into the topic, distribute this content to other platforms like LinkedIn or Medium, and it also creates an opportunity for the featured guest to share the post through their channels.
Reach out to your guest, and let them know that their episode was so awesome that you repurposed it into a blog post.
We like to include Click-to-Tweets and/or shareable images in each blog post, so it's easy for anyone reading the piece to share it.
*4. Add Them on Facebook*
Adding your guests on Facebook breaks through the professional wall and into the land of niece and nephew photos.
This connection makes the professional relationship more personal.
Being friends on Facebook allows you to congratulate them on life events, share their content, and engage outside of their work inbox.
Once they accept your friend request, 'like' a few of their posts so that Facebook knows to include their future posts in your feed more regularly.
*5. Connect Them to Another Guest That Lives in Their Area*
Leverage your podcast to become a connector for your guests.
As you record more episodes, your guest list will start looking like a who's who of your industry.
So make sure to document your guests' names, companies, job titles, cities, and industries in your CRM.
Look for overlap, and connect guests that could benefit from knowing each other.
If two of your guests are based in Austin, TX, and one is a Director of Customer Success while the other is a CEO of a corporate gift giving company...make that connection.
Not only is this an additional benefit for being on your podcast, but it also positions you as a connector.
*6. Ask Them Who They'd Like To Connect With*
Be an intentional student of your guest.
Seek out information about them to discover new ways to nurture the relationship.
Start by asking them the types of people they'd like to connect with, and then refer them to those types of people in your network.
Have no agenda other than to help.
*7. Give Them a Book Recommendation & Ask For Theirs*
"Not all readers are leaders, but all leaders are readers." - Harry Truman
Books help grow, reshape, and rewire our thinking. Industry leaders are more often than not avid readers. When interviewing these leaders, ask what books rocked their worlds.
You can even go a step further and ask their overall top pick and then an industry-specific recommendation.
Document this information in your CRM, so that you can cross reference it when you're giving book recommendations to other guests.
*8. Share Your Favorite Tools or Ones That Would Help Them*
You know the tools that make you thank sweet baby Jesus for the person that built it?
You know the tools I'm talking about- the ones that make you faster, better, stronger, and save you tons of time each week.
Share these tools.
In your pre- or post-interview, do some research to find areas in their process that slow them down.
You might not be using a tool that can solve their problem, but you are racking up knowledge from industry experts, so you're bound to know of a tool, process, or hack that could help!
*9. Leave a Thoughtful Comment*
When you find their posts useful, let them know.
Leave a thoughtful comment on a LinkedIn, Medium, or blog article they've written.
Be thoughtful with your words instead of using general language like "Great post! Keep them coming!"
Every 'like', comment, and share on a piece of content is like a digital high five to the person who wrote it.
*10. Reply to a Recent Tweet*
Engaging on Twitter is a quick and easy touchpoint.
Replying to, retweeting, and favoriting recent tweets allows you to stay connected without being intrusive or demanding of a response.
It might not leave a lasting impression, but it's a touchpoint worth the small investment of time that it takes.
*11. Feature Them in a Roundup Post*
Roundup posts are like greatest hits albums.
They hit the highlights and skip the rest.
Look at your most popular episodes and write a roundup post featuring those episodes, mentioning the guests from each. Then share the post with the featured guests.
Here's an example:
Hey [first name],
We just featured you in our roundup post, [hyperlinked title to roundup post]!
If you'd like to share the post on LinkedIn, here's a pre-written status update: [Headline & bitly link]
When we email guests to notify them that they've been featured in a blog post, we like to include a pre-written social update in the email. Doing this streamlines sharing for them.
If you write a post on "What 30 Tech CEOs Think About Weekly One-on-Ones", then there's potential for 30 CEOs to share your piece of content.
They get exposure, you get exposure. Win-Win.
*12. Keep Up With Their Content*
If your guest writes regularly on their company website, personal blog, or guest posts on third party publications, you want to know.
An easy way to keep up with their published pieces is to create a Google Alert for their name and/or company.
This way, anything they author online or are featured in will come as an alert straight to your inbox.
This gives you the ability to reach out minutes or hours after a post is published!
*13. Help Them Achieve Their Goals*
We all have goals, and sometimes we're just one step away from reaching them (or starting to work on them...let's be honest).
The pre or post-interview is a great time to ask your guests something they want to achieve next month.
Think about what resources you have to offer, connections you can make, and content you can share that would help move them closer to their goal.
*14. Send Them a Thank You*
This might seem straight out of "Relationship Marketing 101", but it's important to show appreciation.
People are busy, so the fact that a guest took time to freely share their expertise with your audience is a big deal.
The thank you email is nice, but nothing special.
The handwritten thank you note adds a personal touch, and gives a nice break to online communication.
Our Head of Business Development, Jonathan Green, is the king of thank you cards.
For almost any act of kindness, you can expect a thank you card in the mail (or hand delivered by Jonathan himself). It's his thing, and people always appreciate it.
However, the thank you gift takes the gold.
Send them something they will use and appreciate. You can get creative on your own, or use services like Loop & Tie to have them do the heavy lifting for you.
If you want to really be inspired on the art of gift giving, check out our interview with John Ruhlin.
*15. Share The Love*
When hosting an industry-specific podcast, it's likely there will be content crossover that you'll reference from different episodes or blog posts.
Guests also might reference other companies during an interview, and maybe you just interviewed the VP of Sales from that company two weeks ago. If a guest's product or service gets mentioned in other episodes or blog posts, let them know!
Shoot the featured guest a quick email with a link to the episode or blog post letting them know they got a little extra love.
*16. Promote Their Content Through Your Social Channels*
By this point, you should be friends on Facebook, connected on Linkedin, and following them on Twitter. Take advantage of these social opportunities to share their content through your personal social channels.
Keep passing out those digital high fives!
*17. Host a Mastermind or Local Meetup*
Get some face time with your guests.
Host a local meetup or organize something like a weekend mastermind group. There are huge benefits to gathering a group of like-minded people together.
For more information on the why you should build a mastermind group, check out this Fast Company article.
This November, 10-12 marketing executives that we interviewed on the B2B Growth Show are flying in for a 3 day mastermind event in Orlando, FL.
This 3-day gathering will be a forum for a group of like-minded marketing leaders to share their goals and obstacles, and figure out how they can help one another win, grow, and learn.
Our theory is if two are better than one, then 10-12 must be unstoppable.
Plus, it will give each attendee opportunities to create strong relationships with fellow marketing executives-who knows what these connections could lead to down the road?
*18. Send Them a Pick Me Up Post or Video*
A few times a month, send one of your guests an uplifting or funny video.
It'll give them a break in their day, and hopefully give them a boost in momentum mid-week. Here's an example:
Hey [first name],
Thought you could use a break from your day-to-day. Here's a hilarious video of puppies falling off couches.
Cheers,
Paige
*19. Ask Their Opinion Before You Buy*
Thinking about buying a new tool or trying out a new service?
You don't want to spend money on a tool that's going to be a waste. Most likely, your guests have either loved it, chucked it, or know someone who's tried it.
When you ask their opinion on a tool you're thinking about investing your budget into, it shows you value their opinion.
*20. Send Them Free Swag*
You wouldn't believe the things people do for free stuff.
Just watch the crowd on the other end of a t-shirt launcher. I'm not sure what part of our human makeup gets so excited about free stuff, but it's undeniable.
Send your guests some free swag.
Rule of thumb: When sending swag, a little goes a long way.
*21. Create an Exclusive Community*
The benefit of being a guest on your podcast should live beyond their connection to you and your company.
Pooling your guests together into LinkedIn and Facebook groups creates opportunities for your guests to connect and use the group as a resource.
Keep these groups alive by posting fresh content and engaging the members.
*22. Reach Out & Meet Up When Traveling to Their City*
When you're jet setting around the country, refer back to your CRM and see if you can meet up with any of your guests.
When nurturing a relationship, nothing beats a face-to-face connection.
*23. Ask What Conferences They're Attending This Year*
This is another win-win.
Asking which conferences your guests will be attending shows that you value their opinion, and it also creates an opportunity to connect with them in person.
*Conclusion*
Don't let relationships fall by the wayside.
If you're producing a podcast (or letting us do it for you), then you know that podcasting creates unique & strategic relationships between you and your guests.
Nurturing your relationships with each of your podcast guests is more than important...it's necessary.
Strategically spread these 23 relationship marketing techniques out over time, and you'll have long-lasting, fruitful relationships.
If you want to learn more about how an account-based podcasting strategy can create new relationships with your ideal clients, while simultaneously streamlining your content creation process...let's chat.
--------------
This post was written by Paige Southard, and originally appeared on the Sweet Fish Media blog.
___________________________________________________________
James Carbary is the founder of Sweet Fish Media, a podcast production service for B2B companies. He's a contributor for the Huffington Post & Business Insider, and he also co-hosts the B2B Growth Show: a podcast dedicated to helping B2B executives achieve explosive growth.
-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website. Reported by Huffington Post 17 hours ago.
So it's no surprise that relationship marketing is really tough to do.
Nurturing relationships with anyone, from your podcast guest to your spouse, requires a certain level of depth and intentionality.
*Relationship Marketing*
If you're producing a podcast (or letting us do it for you), then you know that podcasting gives you an incredible opportunity to crush it with relationship marketing.
Podcasting opens the door to creating genuine relationships with industry experts, thought leaders, and ideal clients when you ask them to be a guest on your show.
When you position yourself as a journalist instead of a salesperson trying to sell a product...you actually get the attention of decision makers.
If you're familiar with Simon Sinek's 'Start With Why' TED Talk, then you understand the difference between a company's 'what'...and a company's 'why'.
At Sweet Fish, *podcasts* are our 'what', but *relationships* are our 'why.'
Since relationships are at the core of everything we do (and relationship marketing is something we do every single day), we wanted to share 23 ways to nurture strong relationships with your podcast guests..or anyone, really.
*1. Leverage the Pre & Post Interview*
When it comes to jumpstarting a relationship with a guest, the minutes before and after you hit 'record' are precious.
Instead of shooting the breeze, be intentional about the questions you ask. Set aside time to get to know your guest on a personal level.
Here are a few questions to spark conversation and also collect information to use later down the road (we'll get to more of that later):
1. What's the biggest challenge you're currently facing?
2. What's something you want to accomplish this year?
3. Are there any books that fundamentally changed the way you work or live?
4. What do you like to do other than be a [podcast topic] expert?
5. Are you traveling anywhere exciting this year?
The key here is to not talk about yourself. This is your opportunity to get to know them.
*2. Leave Them a LinkedIn Recommendation*
Once you've connected on LinkedIn, dive in head first to adding genuine value.
Write them a LinkedIn recommendation describing the value and expertise they brought to your podcast. Make it personal and highlight specific character traits and strengths.
Here's an example:
Jason was a fantastic guest on our podcast, the B2B Growth Show. His insight into the world of account-based sales brought a ton of value to our audience. His 15+ years of experience mixed with his quick wit made for one of our most downloaded episodes!
*3. Write a Blog Post Based on Their Episode*
One of the great things about podcasting is that it creates a content waterfall.
Repurposing the episode into a blog post grows the reach of the content wider and deeper.
It allows you to dive further into the topic, distribute this content to other platforms like LinkedIn or Medium, and it also creates an opportunity for the featured guest to share the post through their channels.
Reach out to your guest, and let them know that their episode was so awesome that you repurposed it into a blog post.
We like to include Click-to-Tweets and/or shareable images in each blog post, so it's easy for anyone reading the piece to share it.
*4. Add Them on Facebook*
Adding your guests on Facebook breaks through the professional wall and into the land of niece and nephew photos.
This connection makes the professional relationship more personal.
Being friends on Facebook allows you to congratulate them on life events, share their content, and engage outside of their work inbox.
Once they accept your friend request, 'like' a few of their posts so that Facebook knows to include their future posts in your feed more regularly.
*5. Connect Them to Another Guest That Lives in Their Area*
Leverage your podcast to become a connector for your guests.
As you record more episodes, your guest list will start looking like a who's who of your industry.
So make sure to document your guests' names, companies, job titles, cities, and industries in your CRM.
Look for overlap, and connect guests that could benefit from knowing each other.
If two of your guests are based in Austin, TX, and one is a Director of Customer Success while the other is a CEO of a corporate gift giving company...make that connection.
Not only is this an additional benefit for being on your podcast, but it also positions you as a connector.
*6. Ask Them Who They'd Like To Connect With*
Be an intentional student of your guest.
Seek out information about them to discover new ways to nurture the relationship.
Start by asking them the types of people they'd like to connect with, and then refer them to those types of people in your network.
Have no agenda other than to help.
*7. Give Them a Book Recommendation & Ask For Theirs*
"Not all readers are leaders, but all leaders are readers." - Harry Truman
Books help grow, reshape, and rewire our thinking. Industry leaders are more often than not avid readers. When interviewing these leaders, ask what books rocked their worlds.
You can even go a step further and ask their overall top pick and then an industry-specific recommendation.
Document this information in your CRM, so that you can cross reference it when you're giving book recommendations to other guests.
*8. Share Your Favorite Tools or Ones That Would Help Them*
You know the tools that make you thank sweet baby Jesus for the person that built it?
You know the tools I'm talking about- the ones that make you faster, better, stronger, and save you tons of time each week.
Share these tools.
In your pre- or post-interview, do some research to find areas in their process that slow them down.
You might not be using a tool that can solve their problem, but you are racking up knowledge from industry experts, so you're bound to know of a tool, process, or hack that could help!
*9. Leave a Thoughtful Comment*
When you find their posts useful, let them know.
Leave a thoughtful comment on a LinkedIn, Medium, or blog article they've written.
Be thoughtful with your words instead of using general language like "Great post! Keep them coming!"
Every 'like', comment, and share on a piece of content is like a digital high five to the person who wrote it.
*10. Reply to a Recent Tweet*
Engaging on Twitter is a quick and easy touchpoint.
Replying to, retweeting, and favoriting recent tweets allows you to stay connected without being intrusive or demanding of a response.
It might not leave a lasting impression, but it's a touchpoint worth the small investment of time that it takes.
*11. Feature Them in a Roundup Post*
Roundup posts are like greatest hits albums.
They hit the highlights and skip the rest.
Look at your most popular episodes and write a roundup post featuring those episodes, mentioning the guests from each. Then share the post with the featured guests.
Here's an example:
Hey [first name],
We just featured you in our roundup post, [hyperlinked title to roundup post]!
If you'd like to share the post on LinkedIn, here's a pre-written status update: [Headline & bitly link]
When we email guests to notify them that they've been featured in a blog post, we like to include a pre-written social update in the email. Doing this streamlines sharing for them.
If you write a post on "What 30 Tech CEOs Think About Weekly One-on-Ones", then there's potential for 30 CEOs to share your piece of content.
They get exposure, you get exposure. Win-Win.
*12. Keep Up With Their Content*
If your guest writes regularly on their company website, personal blog, or guest posts on third party publications, you want to know.
An easy way to keep up with their published pieces is to create a Google Alert for their name and/or company.
This way, anything they author online or are featured in will come as an alert straight to your inbox.
This gives you the ability to reach out minutes or hours after a post is published!
*13. Help Them Achieve Their Goals*
We all have goals, and sometimes we're just one step away from reaching them (or starting to work on them...let's be honest).
The pre or post-interview is a great time to ask your guests something they want to achieve next month.
Think about what resources you have to offer, connections you can make, and content you can share that would help move them closer to their goal.
*14. Send Them a Thank You*
This might seem straight out of "Relationship Marketing 101", but it's important to show appreciation.
People are busy, so the fact that a guest took time to freely share their expertise with your audience is a big deal.
The thank you email is nice, but nothing special.
The handwritten thank you note adds a personal touch, and gives a nice break to online communication.
Our Head of Business Development, Jonathan Green, is the king of thank you cards.
For almost any act of kindness, you can expect a thank you card in the mail (or hand delivered by Jonathan himself). It's his thing, and people always appreciate it.
However, the thank you gift takes the gold.
Send them something they will use and appreciate. You can get creative on your own, or use services like Loop & Tie to have them do the heavy lifting for you.
If you want to really be inspired on the art of gift giving, check out our interview with John Ruhlin.
*15. Share The Love*
When hosting an industry-specific podcast, it's likely there will be content crossover that you'll reference from different episodes or blog posts.
Guests also might reference other companies during an interview, and maybe you just interviewed the VP of Sales from that company two weeks ago. If a guest's product or service gets mentioned in other episodes or blog posts, let them know!
Shoot the featured guest a quick email with a link to the episode or blog post letting them know they got a little extra love.
*16. Promote Their Content Through Your Social Channels*
By this point, you should be friends on Facebook, connected on Linkedin, and following them on Twitter. Take advantage of these social opportunities to share their content through your personal social channels.
Keep passing out those digital high fives!
*17. Host a Mastermind or Local Meetup*
Get some face time with your guests.
Host a local meetup or organize something like a weekend mastermind group. There are huge benefits to gathering a group of like-minded people together.
For more information on the why you should build a mastermind group, check out this Fast Company article.
This November, 10-12 marketing executives that we interviewed on the B2B Growth Show are flying in for a 3 day mastermind event in Orlando, FL.
This 3-day gathering will be a forum for a group of like-minded marketing leaders to share their goals and obstacles, and figure out how they can help one another win, grow, and learn.
Our theory is if two are better than one, then 10-12 must be unstoppable.
Plus, it will give each attendee opportunities to create strong relationships with fellow marketing executives-who knows what these connections could lead to down the road?
*18. Send Them a Pick Me Up Post or Video*
A few times a month, send one of your guests an uplifting or funny video.
It'll give them a break in their day, and hopefully give them a boost in momentum mid-week. Here's an example:
Hey [first name],
Thought you could use a break from your day-to-day. Here's a hilarious video of puppies falling off couches.
Cheers,
Paige
*19. Ask Their Opinion Before You Buy*
Thinking about buying a new tool or trying out a new service?
You don't want to spend money on a tool that's going to be a waste. Most likely, your guests have either loved it, chucked it, or know someone who's tried it.
When you ask their opinion on a tool you're thinking about investing your budget into, it shows you value their opinion.
*20. Send Them Free Swag*
You wouldn't believe the things people do for free stuff.
Just watch the crowd on the other end of a t-shirt launcher. I'm not sure what part of our human makeup gets so excited about free stuff, but it's undeniable.
Send your guests some free swag.
Rule of thumb: When sending swag, a little goes a long way.
*21. Create an Exclusive Community*
The benefit of being a guest on your podcast should live beyond their connection to you and your company.
Pooling your guests together into LinkedIn and Facebook groups creates opportunities for your guests to connect and use the group as a resource.
Keep these groups alive by posting fresh content and engaging the members.
*22. Reach Out & Meet Up When Traveling to Their City*
When you're jet setting around the country, refer back to your CRM and see if you can meet up with any of your guests.
When nurturing a relationship, nothing beats a face-to-face connection.
*23. Ask What Conferences They're Attending This Year*
This is another win-win.
Asking which conferences your guests will be attending shows that you value their opinion, and it also creates an opportunity to connect with them in person.
*Conclusion*
Don't let relationships fall by the wayside.
If you're producing a podcast (or letting us do it for you), then you know that podcasting creates unique & strategic relationships between you and your guests.
Nurturing your relationships with each of your podcast guests is more than important...it's necessary.
Strategically spread these 23 relationship marketing techniques out over time, and you'll have long-lasting, fruitful relationships.
If you want to learn more about how an account-based podcasting strategy can create new relationships with your ideal clients, while simultaneously streamlining your content creation process...let's chat.
--------------
This post was written by Paige Southard, and originally appeared on the Sweet Fish Media blog.
___________________________________________________________
James Carbary is the founder of Sweet Fish Media, a podcast production service for B2B companies. He's a contributor for the Huffington Post & Business Insider, and he also co-hosts the B2B Growth Show: a podcast dedicated to helping B2B executives achieve explosive growth.
-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website. Reported by Huffington Post 17 hours ago.
↧
Yellowfin to Host Dashboard Best Practices Session at IRM’s Enterprise Data & BI Conference 2016
Global Business Intelligence (BI) and analytics software vendor, Yellowfin, will host a ‘Create BI Success with Effective Dashboards’ session at IRM’s Enterprise Data and BI Conference Europe 2016, 12:45 - 13:10 Wednesday 9 November.
(PRWEB) November 07, 2016
Yellowfin will also be a platinum level sponsor and exhibitor at the IRM conference, held 7 - 10 November 2016 at Radisson Blu Portman Hotel in London, UK.
To view Yellowfin’s session overview, GO HERE: http://www.irmuk.co.uk/edbi2016/day2.cfm#Day2-PS1
Find more information and register for IRM’s ED & BI Conference HERE: http://www.irmuk.co.uk/edbi2016/index.cfm
Positioned on Gartner’s Magic Quadrant for Business Intelligence and Analytics Platforms report for the third consecutive year, Yellowfin specialises in easy-to-use dashboards.
“People come to Yellowfin for dashboards – It’s that simple,” said Yellowfin CEO and Co-Founder, Glen Rabie.
Dashboards are the most important tool for distributing insights to business users, delivering personalized KPIs and metrics to support fact-based decision-making.
“Dashboards are the primary mechanism for visually communicating BI insights to business users,” said Yellowfin Global Marketing Director, Daniel Shaw-Dennis. “However, to ensure the success of any reporting and analytics initiative, it’s vital that best practices for developing and delivering dashboards are followed.”
Carl Edwards, a Senior BI Consultant at Yellowfin with 25 years’ experience, will host Yellowfin’s session at IRM’s ED & BI Conference. The session will demonstrate how to optimise BI dashboards so that end-users can consume data quickly and easily to help drive accurate and informed decisions.
“One of the biggest barriers to users making data-driven decisions is a lack of clarity in the way reports are presented on dashboards,” said Edwards. “Without clarity, the data is useless, so creating effective dashboards really is the key to BI success. Attendees will learn how to deliver the right dashboards, to the right people at the right time, to drive faster and better fact-based decision-making.”
IRM’s 2016 ED & BI Conference provides networking opportunities, workshops, case studies and conference tracks for Data Management and BI Professionals from across Europe and beyond. Yellowfin will be exhibiting throughout the duration of the conference.
View the full agenda for IRM’s ED and BI Conference 2016 HERE: http://www.irmuk.co.uk/edbi2016/agenda.cfm
Register to attend IRM’s ED & BI Conference HERE: http://www.irmuk.co.uk/edbi2016/index.cfm
– END –
About Yellowfin
Yellowfin is a global Business Intelligence (BI) and analytics software vendor passionate about making BI easy. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a highly intuitive 100 percent Web-based reporting and analytics solution. Yellowfin is a leader in Mobile BI, Collaborative BI and Embedded BI, as well as Location Intelligence and data visualization.
Over 10,000 organizations, and more than 2 million end-users across 70 different countries, use Yellowfin every day. For more information, visit http://www.yellowfinbi.com
For regular news and updates, follow Yellowfin on Twitter (@YellowfinBI), LinkedIn (Yellowfin Business Intelligence), YouTube (Yellowfin Team) or email pr(at)yellowfin.bi to subscribe to Yellowfin’s free e-newsletter.
For further media information, interviews, images or product demonstration, please contact:
Tom Campbell, Yellowfin Marketing Manager, EMEA
+44 (0)1908 887 233
tom.campbell(at)yellowfin.bi Reported by PRWeb 17 hours ago.
(PRWEB) November 07, 2016
Yellowfin will also be a platinum level sponsor and exhibitor at the IRM conference, held 7 - 10 November 2016 at Radisson Blu Portman Hotel in London, UK.
To view Yellowfin’s session overview, GO HERE: http://www.irmuk.co.uk/edbi2016/day2.cfm#Day2-PS1
Find more information and register for IRM’s ED & BI Conference HERE: http://www.irmuk.co.uk/edbi2016/index.cfm
Positioned on Gartner’s Magic Quadrant for Business Intelligence and Analytics Platforms report for the third consecutive year, Yellowfin specialises in easy-to-use dashboards.
“People come to Yellowfin for dashboards – It’s that simple,” said Yellowfin CEO and Co-Founder, Glen Rabie.
Dashboards are the most important tool for distributing insights to business users, delivering personalized KPIs and metrics to support fact-based decision-making.
“Dashboards are the primary mechanism for visually communicating BI insights to business users,” said Yellowfin Global Marketing Director, Daniel Shaw-Dennis. “However, to ensure the success of any reporting and analytics initiative, it’s vital that best practices for developing and delivering dashboards are followed.”
Carl Edwards, a Senior BI Consultant at Yellowfin with 25 years’ experience, will host Yellowfin’s session at IRM’s ED & BI Conference. The session will demonstrate how to optimise BI dashboards so that end-users can consume data quickly and easily to help drive accurate and informed decisions.
“One of the biggest barriers to users making data-driven decisions is a lack of clarity in the way reports are presented on dashboards,” said Edwards. “Without clarity, the data is useless, so creating effective dashboards really is the key to BI success. Attendees will learn how to deliver the right dashboards, to the right people at the right time, to drive faster and better fact-based decision-making.”
IRM’s 2016 ED & BI Conference provides networking opportunities, workshops, case studies and conference tracks for Data Management and BI Professionals from across Europe and beyond. Yellowfin will be exhibiting throughout the duration of the conference.
View the full agenda for IRM’s ED and BI Conference 2016 HERE: http://www.irmuk.co.uk/edbi2016/agenda.cfm
Register to attend IRM’s ED & BI Conference HERE: http://www.irmuk.co.uk/edbi2016/index.cfm
– END –
About Yellowfin
Yellowfin is a global Business Intelligence (BI) and analytics software vendor passionate about making BI easy. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a highly intuitive 100 percent Web-based reporting and analytics solution. Yellowfin is a leader in Mobile BI, Collaborative BI and Embedded BI, as well as Location Intelligence and data visualization.
Over 10,000 organizations, and more than 2 million end-users across 70 different countries, use Yellowfin every day. For more information, visit http://www.yellowfinbi.com
For regular news and updates, follow Yellowfin on Twitter (@YellowfinBI), LinkedIn (Yellowfin Business Intelligence), YouTube (Yellowfin Team) or email pr(at)yellowfin.bi to subscribe to Yellowfin’s free e-newsletter.
For further media information, interviews, images or product demonstration, please contact:
Tom Campbell, Yellowfin Marketing Manager, EMEA
+44 (0)1908 887 233
tom.campbell(at)yellowfin.bi Reported by PRWeb 17 hours ago.
↧
↧
OYO Appoints Anil Goel as Chief Technology Officer
*OYO* - India’s largest *Hotel Network* – has appointed *Anil Goel as Chief Technology Officer.* Anil joins the Leadership team at OYO to provide strategic direction and strengthen the technology infrastructure powering the Company’s business operations. The appointment is pivotal to maintain the Company’s momentum as it advances its offerings in the hospitality segment.*Anil Goel, CEO - OYO*
Anil joins OYO following a 3 - year tenure at *Amazon.com* as the Global Head of Technology (CTO) for Customer Returns and Reverse Logistics business. Prior to this, Anil was the CTO at Hike Messenger. He has also spent 15 years in Seattle, working in various technology development and leadership roles at RealNetworks, Capgemini and HyperQuality. A seasoned tech professional, Anil has nearly 20 years of experience in building complex software applications & systems, technology infrastructure and businesses to drive revenue growth, expand customer base and boost profitability.
Speaking on the appointment,* Ritesh Agarwal, Founder & CEO - OYO* said: “We are extremely excited to welcome Anil to OYO. We have witnessed tremendous growth during the past year and are poised at the cusp of significant transformation. Anil’s leadership, vast knowledge and diverse experience will provide added heft to the overall technology drive required in scaling up to meet and deliver the next phase of expansion at OYO.”
Coming on board the OYO team, *Anil Goel, Chief Technology Officer **– **OYO *elaborated: “OYO created history through a revolutionary and disruptive business model that had not been attempted anywhere in the world. The complexities in delivering end-to-end stay solutions for guests and innovative and intuitive partner-management-systems along with the strong reliance on Tech to drive business, makes this a great opportunity to contribute to OYO’s future growth and evolution. I look forward to working with OYO’s vibrant and talented teams.”
At OYO, Anil will be responsible for driving the technology strategy and roadmap and cohesively integrating it with OYO’s business strategy, simultaneously identifying new opportunities, managing the R&D department, monitoring technological and social trends, communicating the technology plan to partners, management and employees, while maintaining current information regarding technology standards.
Anil holds a *B.E. (Hons.) in Electrical & Electronics from BITS Pilani* and earned his MBA in Marketing from City University of Seattle. When not busy playing with technology, he likes to go for long runs and cycling. He is also a big fan of adventure sports.
*About OYO*
Founded in 2013, OYO is today India’s largest branded network of hotels operating 7000 hotels and 70,000 rooms in more than 200 Indian cities. These include major metros, regional hubs, top leisure destinations as well as pilgrimage towns. OYO is also present in Malaysia.
The Company’s mission is to become the world’s most preferred and trusted hotel brand. OYO pioneered the standardization of stay experience in India by providing AC rooms equipped with flat-screen TV, complimentary breakfast, free Wi-Fi and 24/7 support across its network. OYO hotels can be searched and booked via the website, mobile app (over 7 mn downloads) or a 24*7 call-centre. To deliver a seamless, standardized experience to guests, OYO partners with *IRCTC, Airtel, Samsung, Lenovo, Biotique, Cleartrip, Itzcash, FreeCharge, Mobikwik *and *Grofers*.
Committed to delivering innovative offerings to travellers, OYO recently introduced ‘Sunrise Check-in’ – a global-first initiative at this scale. With this, guests can avail assured early check-in instead of the standard noon check-in – a universal pain point impacting travel plans. OYO has also introduced a ‘relationship mode’ in its app enabling guests to discover couple-friendly OYO hotels.
OYO has received many awards, including Express IT Start-Up of the Year Award (2015) and was recognized by Business Today as among the Coolest Start-Ups in India (2016). It was also ranked by LinkedIn as one of the top employee attractors in India. OYO is backed by leading global investors, including the SoftBank Group, Greenoaks Capital, Sequoia Capital and Lightspeed India.
*For more information*, log on to: https://www.oyorooms.com/ Reported by NewsVoir 17 hours ago.
↧
I want to give the right opportunities to new talent: Priyanka Chopra
In spite of her non-filmy background, Priyanka Chopra has managed to carve a niche for herself in both the Indian and American film industry. With the help of her production house, she is determined to lend a helping hand to new talent with little opportunities.
In an interview with an employment-oriented social networking service, LinkedIn, the Mary Kom actress said, "There are so many people that come to Mumbai with huge dreams and aspirations but they are squashed, as they don't get access to the film industry and its people because it is very tight-knit."
"I want to change that. I want my production house to find and nurture talent and to give them opportunity," added the 34-year old actress who has set up her own production house, Purple Pebbles Pictures.
Priyanka, who ventured into film production with a Bhojpuri film earlier this year, recently released her maiden Marathi film Ventilator. Talking about why she opened her production house, she said, "I wanted to tell stories irrespective of the language, genre or medium. I wanted to give new talent the right kind of opportunities. And so Purple Pebble Pictures was born."
On a related note, Miss Chopra is currently in New York, shooting for the second season of her American TV show Quantico and will next be seen in Hollywood movie Baywatch, co-starring Dwayne Johnson and Zac Efron.
ReportEntertainmentANI
· Bollywood
· Priyanka Chopra
· production house
· Baywatch
· Dwayne Johnson
· Mary Kom
· Purple Pebble Pictures
· Zac Efron
· Quantico
· ventilator
Mon, 7 Nov 2016-06:38pm
Date updated:
Monday, 7 November 2016 - 6:38pm
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Short URL:
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Priyanka Chopra has not seen Indian cops breaking down doors?
Watch: Priyanka Chopra pays tribute to her father, croons first Marathi song 'Baba'
From Print Edition: Reported by DNA 15 hours ago.
In an interview with an employment-oriented social networking service, LinkedIn, the Mary Kom actress said, "There are so many people that come to Mumbai with huge dreams and aspirations but they are squashed, as they don't get access to the film industry and its people because it is very tight-knit."
"I want to change that. I want my production house to find and nurture talent and to give them opportunity," added the 34-year old actress who has set up her own production house, Purple Pebbles Pictures.
Priyanka, who ventured into film production with a Bhojpuri film earlier this year, recently released her maiden Marathi film Ventilator. Talking about why she opened her production house, she said, "I wanted to tell stories irrespective of the language, genre or medium. I wanted to give new talent the right kind of opportunities. And so Purple Pebble Pictures was born."
On a related note, Miss Chopra is currently in New York, shooting for the second season of her American TV show Quantico and will next be seen in Hollywood movie Baywatch, co-starring Dwayne Johnson and Zac Efron.
ReportEntertainmentANI
· Bollywood
· Priyanka Chopra
· production house
· Baywatch
· Dwayne Johnson
· Mary Kom
· Purple Pebble Pictures
· Zac Efron
· Quantico
· ventilator
Mon, 7 Nov 2016-06:38pm
Date updated:
Monday, 7 November 2016 - 6:38pm
Article Images:
Short URL:
dnai.in/dE8z
Embargo:
Syndicate:
Hide lead image:
Page views:
1
Related Articles:
Priyanka Chopra has not seen Indian cops breaking down doors?
Watch: Priyanka Chopra pays tribute to her father, croons first Marathi song 'Baba'
From Print Edition: Reported by DNA 15 hours ago.
↧
Holiday Inn Express & Suites Manassas Turns Holiday Shopping into Vacation Fun
The holiday shopping season starts earlier every year, and the stress of getting great deals grows by the day. To combat the thought of early shopping fatigue the Holiday Inn Express & Suites Manassas is putting the fun back in shopping for loved ones with a new promotion offering 1,000 Bonus IHG Rewards points.
Manassas, VA (PRWEB) November 07, 2016
The holiday shopping season starts earlier every year, and the stress of getting great deals grows by the day. To combat the thought of early shopping fatigue the Holiday Inn Express & Suites Manassas is putting the fun back in shopping for loved ones with a new promotion offering 1,000 Bonus IHG Rewards points. Located among the historic sites of Manassas, VA and an hour outside Washington, DC, the hotel is also offering winter travel discounts perfect for those who want to mix shopping with vacation. The hotel is managed by Crescent Hotels & Resorts, an operator of over 100 hotels throughout North America, including 14 in the Washington, DC area.
“We understand that preparing for holidays can be stressful, so we put the fun back into the season,” said, Helen Alexander, hotel General Manager. Alexander credits the success of the hotel’s winter promotion on the fact that there is so much to do in Manassas, making it the ideal location for long weekends for those throughout the Mid-Atlantic. “Our small town sensibility really resonates with people who are looking to slow down and just enjoy family time,” said Alexander, referring to the festivities of the Merry Old Town Celebration in Old Town Manassas. With countless quaint shops as well as major name brand retailers, Manassas is the ideal location to enjoy a few days off and find original as well as sought after gifts for the holidays.
The Holiday Inn Express & Suites Manassas puts guests just a short drive from Old Town Manassas with a variety of winter festivities. The Merry Old Town Celebration kicks off on December 2, 2016 at 6:30 p.m. with the Annual Christmas Tree Lighting on the Manassas Museum lawn. Guests can then take a free hayride around Historic Downtown, visit with Santa, and go for a skate at the Harris Pavilion ice rink. The Manassas Christmas Parade starts at 10 a.m. the following day. Kids can enjoy lunch with Santa at the Old Manassas Courthouse after the parade. Details are available online and reservations are required for some of the season’s events.
Guests may book the 1,000 Bonus Points Per Night promotion online or by calling 1-800-315-2621 and asking for the YOUR RATE by IHG® Rewards Club rate. Rates are based on availability. The hotel offers complimentary parking, hot breakfast and WiFi. After a long day of shopping or sightseeing, guests can unwind in the indoor pool, whirlpool and fitness center. The hotel offers a variety of promotions throughout the winter season. Details may be found online. With a relaxing weekend in Manassas, VA, sounds like the holidays are coming earlier.
About the Holiday Inn Express & Suites Manassas
Located less than one hour from Washington, D.C., the Holiday Inn Express & Suites Manassas is located in a region surrounded by natural beauty, wineries, Civil War history, and so much more. Whether guests are looking to relive the early days of the nation, take in in shopping, or visiting one of the many corporate or regional offices that call Manassas home, there is always something to do when visiting this 75 room hidden gem. Guests can dine at one of the many restaurants in walking distance or with in just a short drive. After a long day of work or sightseeing is the perfect time to unwind in the indoor pool, whirlpool and fitness center. WiFi, parking and a hot breakfast are always complimentary. For more information on the Holiday Inn Express & Suites Manassas, please visit http://www.manassasvirginiahotel.com, call (703) 393-9797, like on Facebook or connect on Google+.
About Crescent Hotels & Resorts
Crescent Hotels & Resorts is a nationally recognized, top-3 operator of hotels and resorts. Crescent currently operates over 100 hotels and resorts in 27 states in the U.S. and five provinces in Canada. Crescent is one of the few elite management companies approved to operate upper-upscale and luxury hotels under the brand families of Marriott, Hilton, Starwood, Hyatt and IHG. Crescent also operates a collection of legendary independent hotels and resorts. Crescent’s clients are made up of hotel REITs, private equity firms and major developers. For more information, please visit http://www.chrco.com or connect with Crescent on LinkedIn.
Stayinwashingtondc.com #stayinwashdc Reported by PRWeb 16 hours ago.
Manassas, VA (PRWEB) November 07, 2016
The holiday shopping season starts earlier every year, and the stress of getting great deals grows by the day. To combat the thought of early shopping fatigue the Holiday Inn Express & Suites Manassas is putting the fun back in shopping for loved ones with a new promotion offering 1,000 Bonus IHG Rewards points. Located among the historic sites of Manassas, VA and an hour outside Washington, DC, the hotel is also offering winter travel discounts perfect for those who want to mix shopping with vacation. The hotel is managed by Crescent Hotels & Resorts, an operator of over 100 hotels throughout North America, including 14 in the Washington, DC area.
“We understand that preparing for holidays can be stressful, so we put the fun back into the season,” said, Helen Alexander, hotel General Manager. Alexander credits the success of the hotel’s winter promotion on the fact that there is so much to do in Manassas, making it the ideal location for long weekends for those throughout the Mid-Atlantic. “Our small town sensibility really resonates with people who are looking to slow down and just enjoy family time,” said Alexander, referring to the festivities of the Merry Old Town Celebration in Old Town Manassas. With countless quaint shops as well as major name brand retailers, Manassas is the ideal location to enjoy a few days off and find original as well as sought after gifts for the holidays.
The Holiday Inn Express & Suites Manassas puts guests just a short drive from Old Town Manassas with a variety of winter festivities. The Merry Old Town Celebration kicks off on December 2, 2016 at 6:30 p.m. with the Annual Christmas Tree Lighting on the Manassas Museum lawn. Guests can then take a free hayride around Historic Downtown, visit with Santa, and go for a skate at the Harris Pavilion ice rink. The Manassas Christmas Parade starts at 10 a.m. the following day. Kids can enjoy lunch with Santa at the Old Manassas Courthouse after the parade. Details are available online and reservations are required for some of the season’s events.
Guests may book the 1,000 Bonus Points Per Night promotion online or by calling 1-800-315-2621 and asking for the YOUR RATE by IHG® Rewards Club rate. Rates are based on availability. The hotel offers complimentary parking, hot breakfast and WiFi. After a long day of shopping or sightseeing, guests can unwind in the indoor pool, whirlpool and fitness center. The hotel offers a variety of promotions throughout the winter season. Details may be found online. With a relaxing weekend in Manassas, VA, sounds like the holidays are coming earlier.
About the Holiday Inn Express & Suites Manassas
Located less than one hour from Washington, D.C., the Holiday Inn Express & Suites Manassas is located in a region surrounded by natural beauty, wineries, Civil War history, and so much more. Whether guests are looking to relive the early days of the nation, take in in shopping, or visiting one of the many corporate or regional offices that call Manassas home, there is always something to do when visiting this 75 room hidden gem. Guests can dine at one of the many restaurants in walking distance or with in just a short drive. After a long day of work or sightseeing is the perfect time to unwind in the indoor pool, whirlpool and fitness center. WiFi, parking and a hot breakfast are always complimentary. For more information on the Holiday Inn Express & Suites Manassas, please visit http://www.manassasvirginiahotel.com, call (703) 393-9797, like on Facebook or connect on Google+.
About Crescent Hotels & Resorts
Crescent Hotels & Resorts is a nationally recognized, top-3 operator of hotels and resorts. Crescent currently operates over 100 hotels and resorts in 27 states in the U.S. and five provinces in Canada. Crescent is one of the few elite management companies approved to operate upper-upscale and luxury hotels under the brand families of Marriott, Hilton, Starwood, Hyatt and IHG. Crescent also operates a collection of legendary independent hotels and resorts. Crescent’s clients are made up of hotel REITs, private equity firms and major developers. For more information, please visit http://www.chrco.com or connect with Crescent on LinkedIn.
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